The vice president of People's Daily Online served as the director of People's Daily Online public opinion monitoring Office, Dong, deputy editor-in-chief and general manager of People's Daily Online, and zhu huaxin, deputy general manager and editor-in-chief of People's Daily Online, served as the secretary-general.
At present, public opinion monitoring Room has more than 100 public opinion analysis researchers with professional backgrounds such as communication, sociology, economics, public management and mathematical statistics. Under the leadership of People's Daily and People's Daily, and under the guidance of experts and scholars from China Academy of Social Sciences, Peking University, Tsinghua University and other units, a relatively complete theoretical system, working methods, workflow and application technology of network public opinion monitoring have been formed. The online version of traditional media (including central media, local media, market-oriented media and some overseas media), news posts on websites, online communities/forums /BBS, Weibo, personal blogs and websites of online "opinion leaders" can be monitored for 24 hours, and professional statistical analysis can be made to form monitoring analysis and research reports.
Public opinion monitoring Office founded the first public opinion professional channel of the national key news website-People's Daily Public Opinion Channel, published the only domestic internal reference with the official serial number "Internet Public Opinion", and undertook a lot of research work on online public opinion and crisis management. Including the national soft science research plan "public opinion monitoring Research on Technology and Image Communication", the 201National Social Science Fund major project "Research on the Construction of Public Opinion Response and Effect Evaluation Information Platform", the National Social Science Fund project "20 10 Trends of Social Thoughts in China", and the online public opinion part of the annual social blue book of China Academy of Social Sciences (2007-2007).
Since 2009, public opinion monitoring Office has regularly published the recommended list of local network public opinion coping ability, the hot list of Internet culture, the list of network public opinion coping ability of central enterprises, the research report on enterprise network public opinion coping ability and reputation management, and other research results and the network public opinion index system of central enterprises. This paper puts forward some new viewpoints, such as China has entered the era of mass microphone, emergency handling is the "golden four hours", local online forums are the shortest way for the government to listen to public opinions, cultivate "opinion leaders" within the system, and the network "forces" China to reform. , and compiled practical reference books such as Public Opinion Case Library and Public Opinion Analyst Manual. In addition, public opinion monitoring Office has long provided consulting services for many central and local party and government organizations, enterprises and social groups on hot public opinion events and public relations of online media crisis.
The People's Daily Public Opinion Channel was listed as "Tribute Media" by Southern Weekend and Southern Window in 2009, and was listed as "China Media Festival" by Tencent in 20 10. The Blue Book of New Media published by China Academy of Social Sciences in July 20 10 pointed out that the launch of People's Daily Online Public Opinion Channel shows that the CPC Central Committee and mainstream media attach great importance to and support the supervision of online public opinion. The supervision of public opinion on news websites not only goes far beyond the supervision of traditional mainstream media, but also has become a promoter and practitioner of China's democratic system in the new media era.
Since 20 10, the People's Daily public opinion monitoring Office has set up a special corporate public opinion department, which has intensified the research and development of corporate public opinion and formed a series of research results, especially the Report on the Reputation of the Central (National) Enterprise Network, the Report on the Reputation of the Enterprise Network and the Report on the Reputation of the Entrepreneur Network, which aroused strong social repercussions. At the same time, we have also developed a series of products such as "Corporate Public Opinion Case Library" and "36 Rules for Corporate Crisis Response" to provide professional advice for large and medium-sized enterprises. In addition, according to the current situation of public opinion in the industry, six public opinion analysis reports on energy, finance, communication, household appliances and food were compiled to provide consulting services for many enterprises, institutions and social groups. From 20 1 1, the public opinion department of enterprises began to participate in such topics as "evaluation system of network publicity effect of central enterprises" and launched such achievements as "evaluation system of enterprise crisis coping ability" and "public opinion index system of central enterprises".
20 10 public opinion monitoring Office of People's Daily has developed and improved an Internet public opinion monitoring system with personalized and vertical monitoring functions. Based on the propagation law of online public opinion, the system timely and comprehensively monitors domestic and foreign news websites, forums, newspapers, television, radio, well-known blogs, Weibo, etc., and on this basis, carries out data grabbing, mining, clustering, analysis and judgment, so as to facilitate public opinion workers to quickly obtain public opinion and improve the level of public opinion management and public opinion guidance. Public opinion monitoring platform covers five public opinion support systems of ministries (discipline inspection), provinces (cities), cities (cities) and counties (cities), and public opinion support systems of listed companies, central (state) enterprises, foreign enterprises and private enterprises, and realizes the functions of network reputation management, public opinion monitoring, early warning of sensitive information, internal risk management evaluation, real-time tracking of emergencies and evaluation of customer publicity work.