Generally speaking, a so-called brand without high-tech information content is just a name! All enterprises, painstakingly managing and maintaining their own brands, are seeking a reputation of quality and quality recognized by the public, so that the public can think that they have such a good reputation as "honesty, law-abiding, reliability, professionalism, value, economy and efficiency".
The foundation of managing and operating brands and striving to be evergreen and outstanding is to gain brand value!
Brand value refers to the amount of a brand at a certain point, which is calculated by similar tangible assets evaluation methods, usually the market price. It can also be said that it is the comprehensive image of the brand in the eyes of demanders.
The Fengbang Logistics you mentioned still pays more attention to the promotion and promotion of brand value.
From the service personnel, clothing, store image, corporate culture and other aspects can be opened!
Brand value is the key to enterprise competition, and logistics companies are no exception!