KA's full name is KeyAccount. For supplier enterprises, KA store is a direct selling terminal platform, which has great advantages in business area, passenger flow and development potential.
Large retail customers occupy a huge market share in fast-moving consumer goods, health food, daily chemical products and other industries. Being able to face a certain target consumer group makes major brands scramble to settle in, and manufacturers have to plan a lot of resources to support and manage the sales of these retail customers in order to gain a competitive advantage in the fiercely competitive business. These key retail customers are often referred to as KA.
Extended data:
Characteristics of card merchants:
Advantages are convenient transportation, location in major business districts, strong purchasing power, good reputation, large flow of people and standardized management. Enterprises can use it for sales and branding.
The disadvantages are high threshold, high requirements, high cost, long inspection period and complicated procedures. It holds the advantage of bargaining chips and is in an active position in the negotiations. Suppliers and product categories are required to have their own advantages, and the organization and operation should be connected with them. How to manage operations will be better.
References:
KA (Important Customer) _ Baidu Encyclopedia