Wang Jianlin has always said that he wants to change the name of commercial real estate and stop being a real estate developer.
On the other hand, Vanke runs faster than Wanda on the road of transformation. In Vanke's body, we see the epitome of domestic real estate developers.
"Ten years later, will Vanke be a real estate company? I don't think so. If it is still, it is also a bleak operation. " Yu Liang, Chairman of Vanke Board of Directors, said.
In a recent activity, I saw this "Vanke Brother" again. Yu Liang seems thinner than before, and the outline of her face is becoming more and more distinct, adding a bit of seriousness to her temperament. Someone asked him, "Have you been running recently?" He picked up the water at hand and took a sip. He said slowly, "Running is just too busy, and the running time is much less than before."
In fact, since Wang Shi took over Vanke, Yu Liang has never stopped working hard. He has been insisting that the methodology of old thinking cannot lead Vanke to "change the runway" in the new era. Vanke has been changing.
As early as a few years ago, the bosses of real estate developers realized that the real estate industry had passed the golden age, although it was by no means the Titanic that was about to hit an iceberg. However, the era of everyone bending over to pick up gold is over, and real estate is about to enter the silver age.
"The era of unilateral rapid housing price increase in China has passed. If real estate developers still have land, regardless of the price, how can they make money before and how can they compensate now? " Yu Liang said.
Yu Liang is talking about the prevailing way of thinking in the real estate industry today, so Yu Liang proposed that Vanke should transform from a traditional residential developer to a "city supporting service provider" and earn money by its own hands.