1, the expenses incurred in planning the activity itself.
The expenses incurred in planning activities refer to the expenses paid by enterprises for planning activities. The main projects are:
1. 1 market research expenses. Market research usually needs to entrust a professional investigation company or hire a professional investigator to conduct the investigation. So, this is a
An important expenditure, lack of funds will cause distortion of research data and wrong research results. Therefore, it is necessary to accurately budget the required expenses according to the scale and difficulty of market research.
1.2 Information collection fee: mainly refers to information retrieval, information purchase and reproduction fee, information consultation fee and information processing fee. Mainly used for secondhand use.
The collection of information in the material stage is also determined according to the scale and difficulty of information collection.
1.3 human input fee. In order to complete different division of labor, it is necessary to invest a certain amount of manpower. This cost is relatively easy to calculate.
1.4 Planning reward. There are two situations: first, marketing planners plan by themselves, which can be distributed in the form of bonuses, and the cost is relatively low; The second is to entrust the "outside brain" to plan, and it is necessary to agree on the amount and payment rules of the planning fee in advance, and then issue it accordingly.
2. Cost of marketing planning scheme
The cost of marketing plan refers to the cost of implementing marketing plan. The purpose-task method is generally used in the budget of marketing planning scheme.
Do a calculation. The so-called goal-task method is to decompose the goals to be achieved in the marketing plan into specific tasks, and then calculate the capital investment needed to complete these tasks as the cost budget for realizing the marketing plan. Do you want to do it yourself? Then you have to understand these things.
If not, you can directly find a planning company to do it for you.
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