Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. (hereinafter referred to as "Zhongwei Consulting") is a leading industry and market research service provider in China. Focusing on the needs of customers, the company has made continuous efforts and sincerely cooperated with customers, and built a comprehensive professional advantage in the fields of investigation report, research report, market research analysis report, business plan, feasibility study, IPO consultation and so on. Zhongwei Consulting is committed to providing competitive research solutions and services for enterprises, investors and the government, continuously improving the customer experience and creating value for customers. At present, the research results and solutions of Zhongwei Consulting have been applied to more than 30,000 enterprises, involving mechanical equipment, industrial electronics, information and communication, food and beverage, tourist hotels, wholesale and retail, architectural decoration, household appliances, cultural media, automobile transportation, chemical industry, medical treatment and medicine, energy and environmental protection, public affairs and other fields, and expanded to overseas markets. Sino-Uyghur consultation is to help enterprises and undertakings to succeed and promote the construction and development of social civilization with their own knowledge and wisdom. The life of Sino-Uygur consultation lies in the market, and the success of Sino-Uygur consultation lies in helping others to make ideas and succeed. The more achievements in helping others, the more social reputation Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. keeps improving, and its share in the market is also growing.
For consulting, we pay more attention to competition and cooperation, and cooperate in competition. In order to provide customers with more valuable consulting products (good solutions and schemes), China consultants constantly improve their consulting methods, not only by observing and analyzing problems, but also by submitting suggestions or consulting reports, and more importantly, through long-term cooperation. There is a specific workflow for consulting and improving customer consulting services. Chinese consulting is to improve the operational efficiency of enterprises through "knowledge products". An important part of China-Norway consulting service is not to obtain the report, but to implement the improvement plan, which is regarded as an important step of China-Norway consulting service. Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. The staff of Sino-Victorian Consulting has a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. Among the 350 employees of Zhongwei Consulting, 90% have bachelor degree or above, and 65% have double degrees, master's degrees and doctor's degrees. Most employees of the enterprise have rich experience in many well-known domestic industry research institutes and securities research institutions. High-quality professionals are the core wealth of Zhongwei Consulting, and also the guarantee for Zhongwei Consulting to provide quality services and practice customer value.
2. HC Research (China)
HC Research is a global insight research company rooted in China, providing an effective combination of big data and small data. HCR provides enterprises with deep insight into the combination of big data and small data. Enterprise data comes from the Internet and mobile Internet, such as the browsing behavior, consumption behavior, public opinion and other massive data of netizens. There are also a large number of users' purchase behaviors and data precipitated within the enterprise. Through the deep insight service combining big data research with classic research, enterprises will clean, sort out, analyze and mine a large number of heterogeneous data, provide decision-making basis for enterprises, help enterprises understand the market, customer groups and competition they face, and help enterprises make successful decisions at every step of their growth. Automobile, communication, home appliances, science and technology, finance, medicine, media, retail, packaged consumer goods, fashion/sports, luxury goods, industrial products, public affairs, tobacco, etc. No matter which industry you come from, HCR's exclusive industry service team will always accompany you.
The predecessor of HCR is HC Research Institute. On 20 1 1 year, HCR completed MBO, which laid a solid foundation for promoting HCR to become a leading enterprise in the industry. In 20 12, the company introduced a number of industry heavyweight experts and merged with Shanghai DNA in August of the same year; In 20 13, HCR announced that it had reached a financing agreement with Chen Da Venture Capital, a top domestic investment institution, and the amount of 50 million yuan has become a huge sum in the market research industry so far. 20 14, 1 1, HCR completed the shareholding system reform. 2065438+August 2005 12, HCR successfully listed the New Third Board, becoming the first commercial application of big data in China. HCR has a media database, which contains more than 200,000 advertisers in 1 159 categories in 24 industries. It has accumulated 22 years of industry database, 6.5438+million small and medium-sized enterprise database, 700,000 B2C consumer sample database and 6.5438+million mobile user behavior tracking panel. It has industry-leading search technology, data mining and management technology and electronic report platform technology. Headquartered in Beijing, the company has eight branches in Shanghai and Guangzhou, and has more than 500 professional technicians and researchers in the field of market research and communication. At the same time, in addition to covering the national market information direct search network, it also maintains close cooperation with experts, manufacturers and channel enterprises in the industry.
3.GfK GfK (Germany)
GfK Group's global market research business involves durable consumer goods survey, consumer survey, media survey, medical market survey and special research, and has established an absolute professional authority position in it. Especially in the survey of durable consumer goods, GfK Group ranks first in the world, becoming the only enterprise in the world to conduct a unified investigation and research on the retail of durable consumer goods. GfK entered China on 1993. After more than ten years' development, GfK's investigation network in China has grown from five cities to more than 200 cities and nearly 300 suburban counties. The products monitored involve nearly 40 categories such as black appliances, white appliances, small appliances, communication products and IT products. The monthly data report covers more than 200 cities in China, and in 100 major cities, weekly retail monitoring report of communication products market can also be provided. With long-term data accumulation and GfK's unique mathematical model that summarizes the whole urban market, GfK China has become the leader in the retail monitoring industry of IT, home appliances and communication products in China market. GfK China is headquartered in Beijing, with branches in Shanghai and Guangzhou, and the total number of regular employees has exceeded 300. It is one of the fastest growing branches of GfK Group.
4. Horizon (China)
Zero Research Consulting is an international data and information service organization originating from China, which consists of an innovative data development center, a public business data business group, a business data business group and a future business school. Since the establishment of Zero Survey, Zero has accumulated more than 20 years of first-hand experience in data collection and processing, and has diversified practices in serving large enterprises, start-ups and public service institutions at home and abroad, focusing on the Internet of products and services, and supporting economic, social, cultural and policy decisions based on diversified data collection and mining.
Zero Research Consulting is a leading local brand of influential market research and public opinion surveys in China. We keep pace with the times, constantly surpass ourselves, integrate with the digital age, and constantly enhance our brand reputation in the professional field and the public. More than 20 years of market research and social insight have become our valuable data assets in China. Through the application of new technologies, the whole Internet big data and interactive fine data are integrated, forming a unique data achievement and strategic orientation. Executives with many international backgrounds, as representatives of international professional institutions in China, actively participate in international activities and academic forums, always maintain the international cutting-edge information and academic sensitivity, and are rooted in the study of consumer psychology, values and consumption changes in China's local market, forming a unique research system suitable for China. Zero Research Consulting has a highly conscious learning and research team, neat disciplines, young professionals and international and domestic employees. The existing researchers come from sociology, statistics, psychology, marketing, economics, business administration and public management, financial investment, computer science, law and other related professional directions. More than 95% of full-time research consultants have a master's degree or above. More than 50% of the research consultants have more than 4 years of professional market research experience, and more than 30% of the research consultants have overseas study background. Team members adhere to the enterprise spirit of "diligence and dedication, sharing achievements" and make unremitting business exploration and development.
5. Modern International (MIMR) (China)
Guangdong Modern International Market Research Co., Ltd. (MIMR) 1995 was established in Guangzhou. MIMR has established wholly-owned branches and offices in Shanghai, Beijing and Chengdu, with more than 200 professional market researchers. After more than ten years of development, MIMR has become a well-known professional market research company in China, and has been committed to promoting the development of market research in China. In 2007, the company set up offices in Shenzhen and Nanjing to provide operational support for South China and Central China. In 2008, Hyundai International won the 20-year Innovation Award for Market Research and the Advanced Award for Investigation. In 2009, five sets of modern international research technology systems were upgraded in an all-round way, in which the core theory and research steps of "Decision Support System for Marketing Combination Development" were directly applied to the marketing activities of enterprises by customers. At the same time, business expansion has officially changed from opportunistic expansion to organized active expansion. 20 12 company changed from branch system to division system, and set up three research divisions and national project operation divisions according to industries to develop in the direction of business specialization. 20 13 entered the field of industry research from consumer research, and accumulated rich experience in the industry research of medicine and coatings.
MIMR clearly knows his future: to provide customers with professional market research services with marketing essentials and become a first-class large-scale specialized market research company in China. Therefore, enterprises should establish a correct concept, and MIMR will continue to serve the decision-making system of enterprises, with professional market research as a means and digital anatomy as a tool to help customers realize scientific decision-making. MIMR has professionals who are familiar with the consumer market, have a deep understanding of consumers' language, psychology and behavior, and can accurately understand your business environment and market demand. MIMR has accumulated more than ten years of market research knowledge. Through active research and development, we will formulate products and technologies suitable for different industries for customers, develop our own proprietary research technologies, and provide customers with new horizons. MIMR not only has a standard quality system to monitor every stage of the research process; There are also effective solutions for different industries and even different regional quality systems.
6. Nelson Nelson (Netherlands/USA)
NetRatings, Inc. (NASDAQ: NTRT) is the world's leading Internet media and market research company and an important online advertising statistical evaluation service provider in the industry. Its service products include NetView, SiteCensus, MarketIntelligence, AdRelevance(i) and customized research and analysis services, covering more than 70% of the world's Internet use. Nielsen //NetRatings provides integrated Internet and digital media research reports and customized services to help customers obtain high-value business information. Nielsen //NetRatings is the service brand of NetRatings Inc. (Nasdaq: NTRT). It is partly controlled by international media and information company VNU. NetRatingsInc is the sister company of ACNielsen and NielsenMediaResearch. Nielsen //NetRatings provides a series of proprietary research tools and services to help you meet business challenges in a highly competitive market: differentiate your products and services, target and reach your main audience, and determine your business goals. For more than 50 years, all products and services of the enterprise have been supporting its Nielsen brand. As a global research leader, it will provide you with the information you need when verifying with a reliable third party.
7.CCID (China)
CCID Consulting Co., Ltd. is the first modern consulting enterprise listed on the GEM in China, and the first in the industry to pass the international and national quality management and system standard certification. China Electronic Information Industry Development Research Institute directly under the Ministry of Industry and Information Technology of the People's Republic of China. After years of development, the company is headquartered in Beijing, with five holding subsidiaries of CCID Jingzhi, CCID Strategy, CCID Design and CCID Supervision, and branches in Shanghai, Guangzhou, Shenzhen, Xi, Wuhan, Nanjing, Chengdu and Guizhou, with more than 300 professional consultants, and its business network covers more than 200 large and medium-sized cities across the country.
CCID consultants provide modern consulting services for the government, parks and enterprises, such as development strategy and planning, policy research, transformation and upgrading planning, investment strategy research, information consulting, smart city planning, market investment opportunities and strategy analysis, investment feasibility research, operation mode research, enterprise merger and reorganization, enterprise strategy consulting, human resource management and so on, relying on the strong resource support of national ministries and commissions. The research field covers electronic information, internet, communication, basic electronics, equipment, consumer goods, automobiles and raw materials, strategic emerging industries and other industries. Committed to becoming the first think tank of China urban economy, the first consultant of enterprise management and the first brand of information engineering design.
8. Ipsos Ipsos (France)
Ipsos is the world's leading market research group. 1975 was founded in Paris, France and 1999 was listed in Paris. It is the only market research group owned and managed by professional researchers in the world. Ipsos is the third largest research group in the world, with a global turnover of US$ 2,265.438+084 billion in 2065,438+04, and offices in 87 countries around the world. Ipsos provides customers with professional insights and services in six research areas: advertising and brand research, customer satisfaction and loyalty research, marketing research, media research, public affairs research and research management services. Ipsos entered China in 2000, and now it has become a large-scale market research company in China, with offices in five cities including Shanghai, Beijing, Guangzhou, Chengdu and Wuhan. The company has rich professional research product lines and industry expertise, covering advertising and brand research, marketing research, media research, public affairs and social research, satisfaction and loyalty research, data collection and processing, automobile research and financial and service research. The service scope covers FMCG, finance, automobile, IT/ telecom, medicine, health care and other industries. Ipsos has insight into market potential, predicts market trends, helps your brand develop healthily, and helps you build long-term good customer relationships. Enterprises will combine research data with big data intelligence, predict the market, test advertisements, study multimedia channels in the digital age, and explore public opinion orientation on a global scale.
9. Mirror Market Research (CMMR) (China)
Spiegel Consulting was established in 1997, and its subsidiaries include Guangzhou Spiegel, Beijing Spiegel, Chengdu Spiegel, Shanghai Spiegel and Shenzhen Spiegel. About 100 excellent employees form the Spigel team, with an average industry experience of more than 8 years; Employees grow with the growth of the company. Based on the corporate culture atmosphere of "heart is like a mirror", the staff has maintained a high degree of stability, with an average working life of more than 6 years. Spiegel Consulting integrates data collection, market research and management consulting, and has been committed to providing scientific and reasonable management solutions for enterprises. Up to now, Spigel has provided more than 1 000 research and consulting services for more than 1 000 enterprises in the mobile communication, medicine, transportation, household appliances, daily necessities, food, real estate, finance and automobile industries.
Spiegel has established a standardized service process with reference to industry standards, and constantly updated and improved relevant service standards according to customer needs and marketing trends. Spiegel constantly promotes the innovation of research and consulting technology, and a considerable number of commonly used research technologies and models are initiated by itself. Every time he enters an industry, Spigel exerts the great influence of industry experts and grows with the growth of customers; Based on the customer service quality of "industry experts", the customer base has maintained a high degree of stability. Spiegel has a small number of core customers, but has maintained a long-term and good cooperative relationship with Spiegel. More than 65438+0,000 projects, 65438+10,000 consultant working days, 65438+10,000 on-site observation experiences and 3 million consumer visits have continuously enriched the database of Spiegel. Almost every year, Spiegel people can create successful practical cases with wisdom; Spiegel's project achievements have won a large number of awards, which have been well received by enterprises and society and have had a wide impact.
10, imported by Yingde Zhi Company (Japan)
Integer China is a subsidiary of Integer Group, the ninth largest market research company in the world, in China, which mainly conducts market research and market consultation in China. INTAGE China is headquartered in Shanghai, with branches in Beijing and Guangzhou. As a subsidiary of INTAGE Group, INTAGE China, while adhering to the group's tenet of high-quality service, makes full use of the advantages of local resources and local operations to achieve low-cost operation, maintains a strong competitive advantage in both quality and price, and digs deep into the insights of China consumers for customers. Therefore, it has won the support of many customers in Europe, America, Japan and China. It has become their preferred strategic partner in China market research. Brand is a tool for enterprises to establish a good relationship with consumers, and it is also a means for enterprises and competitors to compete for consumers. It includes consumers' overall feeling and evaluation of the brand, including brand cognition, brand personality, brand positioning, brand interest and emotional communication between the brand and consumers. If any enterprise wants to survive and develop in the fierce market competition, it must formulate its own brand strategy, and brand research is an important means for enterprises to understand the current situation and trend of brands. Yingde Zhilianheng has gradually established its own brand research method by introducing advanced research technology from Japanese head office and combining with China's national conditions during years of market research. Brand research is mainly completed through a series of indicators, including brand awareness, brand loyalty, brand positioning and brand association. Specific indicators also include brand image, brand purchase rate, brand penetration rate, brand image recognition, brand loss and brand satisfaction.