Zhang Ruimin, a world-renowned entrepreneur, is the founder of Haier Group, and currently serves as Party Secretary, Chairman and CEO of Haier Group. As an alternate member of the 16th, 17th and 18th CPC Central Committee.
1984, Zhang Ruimin was appointed as the director of the insolvent and bankrupt Qingdao refrigerator factory. After 28 years of pioneering and innovation, Zhang Ruimin has always led Haier with innovative entrepreneurial spirit and advanced strategic decision-making conforming to the trend of the times, and has been developing continuously. In 20 12 years, the global turnover of Haier group was 163 1 100 million yuan. According to Euromonitor, an authoritative consumer market research organization, Haier has been the first brand of white goods in the world for four consecutive years. And entered the top ten "the most innovative enterprises in the world" in 20 12 selected by Boston management consulting company (BCG), ranking first among consumer and retail enterprises.
In the process of Haier's continuous innovation, Zhang Ruimin's corporate culture with innovation as its core value has played an important role. In the management practice, Zhang Ruimin integrated the essence of China's traditional culture with western modern management thoughts, and achieved "eclecticism, innovation and self-contained". From the OEC management mode of "doing things well every day, getting better every day" to the "market chain" management of everyone facing the market, Zhang Ruimin's continuous innovation in the management field has won the attention and high praise of the global management community. The case of "Haier Culture Activating Huck Fish" was written into the case database of Harvard Business School in the United States, and Zhang Ruimin became the first China entrepreneur to board the Harvard Forum.
Zhang Ruimin believes that there are no successful enterprises, only enterprises of the times, and the so-called success only keeps pace with the times. In the Internet era, Zhang Ruimin's management thought once again broke through the shackles of traditional management. In Haier, he proposed and practiced the business model of the Internet era-one person and one person win-win model, so that employees can realize their own value in the process of creating value for users; By building a mechanism platform with fair opportunities and fair results, employees will be promoted to operate independently and everyone will become their own CEO. Western management and practice circles spoke highly of the innovation of Haier and Zhang Ruimin, and thought that the innovation mode promoted by Haier was ahead of schedule. 201212 February, Zhang Ruimin was invited to visit IESE business school in Spain and IMD business school in Switzerland, and the win-win model received enthusiastic response. Because of its innovative achievements in the field of management, Zhang Ruimin won the "Global Wise Leader Elite Award", "IMD Management Thought Leader Award" and "Asian Brand Forever Spiritual Leader Award".
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