You can consult Xinjiang Branch of Beijing Wuzhou Tianyu Certification Center.
Question 2: What is brand certification? Brand certification is the service provided by some authoritative organizations or large organizations for enterprises or brand agents, and it is the recognition of the brand value of a certain enterprise or product. An enterprise with a formal business license or an agent with a power of attorney for a brand can submit an application for brand certification.
Question 3: What is the meaning of brand? "Brand" in a broad sense is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness. Brand building is long-term.
In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is the general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing the concept, behavior, vision and hearing. This system is also called CIS (Enterprise Identification System).
Kotler, the father of modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time.
Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.
Brand is more of a product that bears the recognition of some people for its products and services, and is derived from the mutual running-in between brand owners and customers.
Question 4: What is brand recognition? It is recognized by consumers that the price advantage among similar commodities or the characteristics that similar commodities surpass their similar commodities.
Question 5: Which brand is more recognized for buying notebooks? Just choose ASUS ROG S7 directly.
It's a 17.3-inch game book with high configuration, which is really recognized.
It is said that this model is available in JD.COM, and the ex-factory price is given.
Question 6: Do well-known brands need national certification? Beijing Wuzhou Tianyu Certification Center was recommended by the Ministry of Commerce of People's Republic of China (PRC) and People's Republic of China (PRC) (Shang 2007[28]No.), and was established by China National Certification and Accreditation Administration Committee in accordance with the Regulations on the Administration of Certification and Accreditation in People's Republic of China (PRC). It has an independent legal person status in industrial and commercial registration. The center has a group of high-level full-time teams, and it is the only institution at home and abroad engaged in the certification of national commercial enterprise brand evaluation system and commodity after-sales service evaluation system.
Brand certification is based on the national standard "Guide to Brand Evaluation and Corporate Culture Construction of Commercial Enterprises" (GB/T27925), which is the first national standard on brand construction and evaluation in China. The national standard of this department was issued by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the National Standardization Administration of China on 20112.30 and implemented on 20 12.02. 1.
Xinjiang people can consult the Xinjiang Branch of Beijing Wuzhou Tianyu Certification Center.
Shaanxi can contact Beijing Wuzhou Tianyu Certification Center Shaanxi Branch.
Gansu area can contact Gansu Branch of Beijing Wuzhou Tianyu Certification Center.
Qinghai can contact Beijing Wuzhou Tianyu Certification Center Qinghai Sub-center.
Ningxia can contact Ningxia Branch of Beijing Wuzhou Tianyu Certification Center.
Question 7: What is the brand effect? Brands can protect the interests of producers and operators. After registration, the brand becomes a unique resource of the enterprise, which is protected by law and may not be copied and used by other enterprises. If counterfeit goods are found, they can be investigated and claimed according to law. If the product is not registered, it will not be protected by law and will bring losses to the enterprise. Brand is an effective means of promotion. Brand in product promotion; It can make enterprises focus on publicity, be simple and centralized, get quick results and have a deep impression, which is conducive to consumers being familiar with products and stimulating their desire to buy. Brands can help consumers identify and choose goods.
Brand effect comes from product promotion. It is impossible for consumers to buy goods after trying, mainly because of the brand effect. If a brand is well-known, even if consumers have never used it, they will buy it because of the brand effect. The brand effect may be caused by the operator's own publicity or other consumers' recognition of the brand. Brand effect is an effective way to establish corporate image.
Brand is a generalization of the quality, characteristics, performance and use level of an enterprise's products, which embodies the style, spirit and reputation of the enterprise. When consumers come into contact with brands, these contents are quickly reflected in their minds. In this sense, the brand also represents the market of the enterprise. Brand effect is the benefit enjoyed by product operators because of using brands. To achieve good brand effect, enterprises should not only increase the breadth and depth of brand promotion, but also take improving product quality and strengthening product service as the fundamental means.
Question 8: What do used car warranty and brand certification mean? These two kinds of cars are relatively safe to buy. Of course, the guaranteed car will go to Zhuojiehang, and it will be returned if the car is in bad condition. In addition, after 2009, the car will also support 0 down payment, half payment and other forms of loans, and will also give a two-year free warranty, so you can buy a car with confidence. Consultation 40066 10608
Question 9: What is a brand? After reading the above answers, I think there is a misunderstanding that brands are not equal to trademarks.
So what is a brand? What basic elements must a brand have?
The word brand comes from old Norwegian. Brandr means brand. Used to distinguish products (including services) from different manufacturers.
Many people often regard trademarks as brands. In fact, there are essential differences between trademarks and brands. A trademark is a prominent symbol used by producers and business operators on the goods or services they produce, manufacture, process, select or distribute, which is composed of words, graphics or their combinations to distinguish the sources of goods or services.
We don't think trademarks are equal to brands. This can be understood from the following aspects: 1. When the trademark is registered, the brand has not yet formed. What we registered in the State Administration for Industry and Commerce is a trademark, not a brand. 2. When the brand disappears or the enterprise owning the brand goes bankrupt, the trademark can still be effective. For example, when the brand of Qin Chi wine disappears, the trademark of Qin Chi is still valid. 3. Trademarks can be registered and protected, but brands cannot be registered and protected by law. Brand protection can only be indirectly and limited by registering trademarks and applying for intellectual property protection. 4. Brand is the brand in consumers' mind.
We say that famous brands are not equal to brands. Let's take a look at these famous brands in China:
Cctv has won the bid for advertising bidding over the years.
1. Famous brands only represent a wide range of popularity, while brands represent more, such as popularity, reputation, loyalty, trust, pace, durability and so on. 2. A brand must be a famous brand, but a famous brand is not necessarily a brand. In other words, a brand must have a wide popularity, and popularity is not necessarily a brand. 3. Famous brands are selected, but brands cannot be selected. 4. The relationship between famous brands and brands is just like the relationship between celebrities (or celebrities) and heroes. Hitler was a celebrity, but not a hero. Confucius banquet wine is a famous brand, but it is not a brand.
American Marketing Association (AMA) defines a brand in 1960 as a name, noun, logo, symbol or design, or their combination. Its purpose is to identify the products or services of a seller or a group of sellers and distinguish them from those of competitors.
When we enter the information society, the definition of brand in industrial society is undoubtedly inaccurate and incomplete. In order to avoid confusion with trademarks and font sizes, we call this brand the ultimate brand.
The ultimate brand is the ultimate quality of products, the ultimate achievement of corporate culture and the ultimate embodiment of customer interests. The ultimate brand must have the following nine basic elements:
First, the ultimate brand must have sufficient quality assurance. The ultimate brand guarantees the confidence of consumers, provides stable and effective functions that consumers expect, and provides continuous and good (after-sales) service. Case: Starbucks is very picky about the choice of coffee beans, from variety to origin to particle shape, every link has strict standards; Starbucks will never allow coffee beans that have not been strictly evaluated by experts to enter the market. Its coffee tasting experts evaluate more than 6,543,800 cups of coffee every year to ensure the quality, select coffee beans by cup evaluation method, and then determine the accurate roasting degree, so that the unique taste of each cup of coffee can be completely released. Starbucks slogan is: Give full play to the flavor of every kind of coffee. The last step is to sell steaming coffee to customers together with the standard service model. Second, the ultimate brand must be personalized. The reason why a brand becomes a brand must have an extremely distinctive personality. This unique personality firmly attracts consumers, making people unforgettable and impressed. Case: When Li Ning said: We want our products to surpass Nike, he has lost his personality. Li Ning keeps saying: It is better to be yourself than others. China people need their own sports brands, but they always follow Nike's strategy in their actions. Nike advocates just do it ">>