Mainly:
1 1, obstacles from the enterprise itself
To implement e-commerce, enterprises need to formulate the development strategy of e-commerce, transform the original operation mode of enterprises, and even transform the organizational form of enterprises. Therefore, they need to pay the corresponding cost, which is not only reflected in the investment in computer software and hardware, but also in the transformation of the original operating mode and personnel training. At the same time, enterprises must realize that the benefits brought by e-commerce are gradually reflected through the continuous implementation of enterprises. The implementation of e-commerce in enterprises is a process of struggling with the original model and habitual thinking.
E-commerce will affect the original operation mode of enterprises, including the following aspects:
A) Enterprise's sales model: The original sales model is: enterprise-regional distributor 1- regional distributor 2- consumer, usually through 3-4 middlemen. The implementation of e-commerce will reduce middlemen, require enterprises to standardize sales channels, reduce the flexibility of sales policies and reduce the inequality of dealers.
B) product price strategy: the price of enterprise products is no longer flexible, or there is more human intervention. The implementation of e-commerce requires enterprises to have a more unified strategy for the price of products. Usually, the discount given to dealers is based on the sales volume in a certain period of time to encourage the dealers' performance. In particular, it is necessary to strengthen the supervision of the market price of offline products and prohibit dealers from using unfair competition to disrupt the market for their own interests.
C) Enterprise's production mode: The implementation of e-commerce will enable enterprises to know the feedback from consumers, product sales, product inventory and raw material inventory in time, so that enterprises can organize production more effectively, and then organize the procurement of raw materials, which will greatly improve the overall production management efficiency of enterprises.
D) Settlement method of enterprises: The implementation of e-commerce will enable enterprises to know the situation of sales, procurement and inventory in time, which will greatly shorten the procurement cycle and settlement cycle between enterprises and suppliers and distributors, and improve the capital turnover rate of enterprises.
E) Service mode of enterprises: The implementation of e-commerce will convey market changes, trends and feedback more quickly, which will help enterprises to do market research and after-sales service well. Can make enterprises better close to the market.
F) Human resources: Information technology talents, especially compound talents who know both information technology and industry business technology, are scarce. The emergence of e-commerce will require enterprises to have higher requirements for human resources strategy, and internal training is particularly urgent for enterprises to introduce talents.
G) Tax issues: The emergence of e-commerce will force enterprises to operate in a standardized and orderly manner, making the audit work of tax authorities more effective. This requires an orderly and standardized economic order of the whole society. If the standards for implementing tax laws and regulations vary from place to place, it will greatly damage the enthusiasm of enterprises to implement e-commerce.
At present, the decision-makers of enterprises do not have enough understanding of the changes required by e-commerce, or have concerns about the implementation of e-commerce, have no strategic planning and implementation plan for e-commerce, and are not prepared for action, especially the capital investment is seriously insufficient.
Second, the application level of enterprise internal informatization is low.
The core of enterprise e-commerce is enterprise ERP system, customer relationship management CRM and supply chain management SCM.
Enterprises do not lack the resources of ERP system, customer relationship management CRM and supply chain management SCM, but fail to digitize these resources. Therefore, enterprise investment is needed to make enterprise resources electronic and digital. Enterprises should not only invest in software and hardware, but also invest in human resources.
Thirdly, the application environment of e-commerce is imperfect and lacks the support of the third party.
A) Legal norms: There are no laws and regulations related to e-commerce, and the legal environment required for e-commerce has not been fully established. At present, there is a lack of laws and regulations on electronic transactions such as electronic signatures and electronic contracts, and there is a lack of legislation to protect consumers' rights and interests in e-commerce. There is no practical basis for the conviction and punishment of cyber crimes.
B) Logistics distribution: the products of the enterprise need to be transferred in kind. At present, due to the underdeveloped and inefficient third-party logistics system, the high efficiency brought by the implementation of e-commerce cannot be reflected in the logistics system.
C) Bank settlement: At present, the online payment and settlement system of domestic banks has just started, which can only be realized in some big cities, and its coverage and functions are far from enough. Due to the inefficiency of capital flow, the efficiency of e-commerce will be seriously weakened.
D) The information application level of upstream suppliers and downstream distributors is low.
At present, the upstream suppliers of enterprises encounter the same problems as enterprises, such as low level of informatization, which leads to the need for manual participation in communication with upstream or downstream, high cost and inability to improve efficiency.
E) Consulting companies: There is a serious shortage of experienced e-commerce consulting companies familiar with the operation of domestic enterprises in China. Lack of consulting companies that can help enterprises implement e-commerce.