1, market research, to understand the nearby consumer groups.
In order to open the market, newly-started domestic companies need to investigate and analyze the market environment, consumer demand and spending power. Then make a development plan in line with the market and peer competition environment, and make corresponding service fees to meet market demand.
For example, after your customer base is generally 80-90, they may prefer fast service; If you run a monthly housekeeping company and are near the Maternal and Child Health Hospital, your customers are basically pregnant women nearby.
2. Offline cross-industry channel cooperation
This is to find other scenes that our customers need to consume, and to acquire our customers through mutual cooperation with merchants in other scenes. For example, for maternal and child services, you can find maternal and child supplies stores, wedding photography, early education institutions, property companies, maternity hospitals, especially if you can enter maternity hospitals, which is basically equivalent to having an iron rice bowl customer, basically do not worry.
3. Online push
Social platform is an important way for people in the whole community to spread information, so you will find customers on social platform faster.
For example, what is the attraction of the portrait of the housekeeping post in 58 cities? Can you see that we rank high when searching for the keywords of housekeeping or Chinese New Year? Analyze which platforms users like to pay attention to, and have primary and secondary promotion.
If the promotion is effective, someone will come to consult, and you must be able to reply in time. Whether the clues sent by the platform are followed up in time, so that you can answer questions in 2 minutes. We replied to many clues, and the other party said it was unnecessary. The reason may be that the other party did not consult a company, and other companies responded quickly and solved the customer's needs.
In addition, we should tell our customers what we are doing, be clear about our own characteristics, attach great importance to brand characteristics, and maintain our recognition among competitive groups so that customers can remember themselves more easily.