Employee: a person who helps the boss practice ideas for his own life.
Cadres: If the boss is the mother-in-law, and the employees are the daughter-in-law, the cadres are the people sandwiched between the mother-in-law and the daughter-in-law!
Salary: employees are iron and wages are steel. There is no "hungry panic" in January!
Welfare: the expenses that the boss doesn't care about, but the employees care about most. The boss thinks "welfare" is a high cost. And "welfare" is actually a kind of enterprise investment with the highest return.
Bonus: the first medicine to treat employees' laziness!
Dividend: when you get it, employees really have the pride of being employees of your company!
Shares: what the boss thinks is worth thousands of dollars in the early stage of starting a business, but the employees think it is like waste paper.
Attendance: The boss thinks employees work hard.
Performance appraisal: a management tool that allows you to deeply understand what is meant by "policies at the top and countermeasures at the bottom".
System: employees are water, system is cups, cups determine the shape of water inside, and the boss chooses the shape of cups.
The wisdom of employees is often reflected in "accurately finding out the loopholes in your management in the shortest time and using them effectively!"
Conscience: a negotiable tool of psychological supervision, the antonym is "selfishness", and people make choices through these two hearts. Usually "selfishness" is 654.38+00000 times more persuasive than "conscience"!
Law: a clause that can make you deeply understand how valuable "freedom" is.
Health: Your Last Capital. The characteristic is that once you lose all your money, you can never come back.
Happiness: I have been chasing, but I can't catch up. Later, I found out what I would get if I didn't chase!
Family: your last refuge, as long as it is not at the end, you will rarely think of her existence.
Partner: a combination that has to be formed for development, usually the result of development is "solo flight."
Friend: a partner formed by various needs doesn't know whether it is reliable until the end, but tries not to rely on it until the end. Marketing: let people know, be willing and not regret the process of long-term purchase.
Planning: the process of scrutinizing creativity+boss * * * knowledge+employee execution = customer payment.
Customer: Someone who gives you money to satisfy yourself.
Product (service): something exchanged for customer property.
Value: the reason why customers buy.
Core value: the core reason for customers to buy. The characteristic is that customers usually don't realize it, but it plays a decisive role in the purchase.
Product line: 1 Watch does not look, 100 Watch looks around. Use products to make you feel that "unity is strength"!
Channel: the way customers buy products (services). The characteristic is that there is always one that you haven't found is more effective!
Price: a figure that realizes profit or attracts customers. Combined with sales, there are four situations:
More profits and less sales: the best situation to understand. Of course, people will not buy it if it is expensive.
Small profits but quick turnover: the most common situation. People like to take advantage.
Small profits but quick turnover: the saddest situation. It was cheap, but nobody bought it. Maybe you are so cheap that people are afraid! ?
High profit, small profits and quick turnover: the highest realm of marketing. To achieve this state, you must have the following two 1:
1, which is not expensive for customers; 2. What customers want is "expensive".
Price strategy: the special price must make people feel. On the contrary, unless you increase the value by raising the price. Otherwise, the price increase will definitely make people feel nothing.
Promotion: a method to make customers have a strong desire to buy products (services). The characteristic is that there is always something better than you thought!
Market segmentation: the process of sharing cakes with competitors, finding what you want and can eat most, and cutting it down.
Market positioning: just like using a magnifying glass, only focusing is the most energetic!
Competitor: someone who forms an industry with you. Usually when the number is small, you will feel that he is like a friend; And once there are many, you will think that he is the enemy.