The appearance of Internet has brought a new mode of psychological counseling, so how to seize the limelight of psychological counseling in internet plus? The following is my recommendation on how to seize the limelight of psychological consultation in internet plus, hoping to help you.
Network psychological institutions get venture capital.
Simple psychology in Beijing, a psychology in Guangzhou and other business forms. Internet-based psychological institutions have obtained several rounds of venture capital. Online psychological institutions get venture capital, which shows to some extent that the development of psychological counseling industry is gradually maturing and recognized as an industry by the society.
The online video lecture sponsored by psychological institutions won 1 10,000 viewers.
Many domestic and foreign expert lectures and industry academic conferences are sponsored by Guizhou Psychological Center, Shanghai Sugar Psychology and other institutions (or broadcast live after authorization). The audience ranged from tens of thousands to 200,000 to 300,000. For the psychological counseling industry, these figures were unimaginable a few years ago.
Various micro-courses have emerged.
Some consultants offer various courses? Micro class? . Some are targeted at peers, and some are targeted at specific groups (such as parents of children). Some are WeChat lectures, some are continuous micro-courses, and some are more like communities. Some well-known teachers' WeChat lectures are still there? Broadcast? Many WeChat groups, such as Mr. Zhang Tianbu from Xi 'an, recently held a number of live WeChat lectures by WeChat groups, and the audience is said to reach 10,000 people. During Father's Day, Mr. Zhang gave a video lecture specially, with a large audience.
Psychological counseling has developed rapidly since the media.
Some psychologists (individuals or groups) who are good at writing have written articles on the WeChat public platform, Zhihu column and other media, and have obtained a very high reading volume. On the WeChat platform, the official account of WeChat, such as Knowyourself, a member of Lian Meng Literature and Art who runs the team well, is said to have dozens of people running the team. Well-run individuals (or small teams) are psychologically strong, unwilling to follow, and help from the heart.
The awareness of internet content entrepreneurship is gradually rising.
Recently, many colleagues in the circle of friends have begun to play well? Separate answers? , Zhihu also began to understand live. According to the full moon blog post, WeChat is also considering starting to charge for content. Internet products of content entrepreneurship can enhance the public's awareness of paying for knowledge and experience to a certain extent. This is a long-term positive for psychological counseling, an industry that relies on craftsmanship to eat.
Video products appear
What if the written questions and pinyin answers on the answer sheet belong to psychologists? Playing with tickets? Then the series of online course videos of psychoanalysis recorded by Mr. Zeng Qifeng is a mature product in the broad sense of psychological counseling industry, just saying that this product is for professional peers rather than help seekers.
Copyright protection promotes the fair promotion of psychological counseling institutions.
When it comes to content, we can't help but mention copyright. The copyright protection functions of online media, such as WeChat platform and Zhihu, have promoted the copyright awareness of psychological counseling institutions, and promoted fair competition in the communication of psychological institutions to some extent. Copying other people's articles and posting them to your own WeChat platform without signature is much less. However, it also appeared? Wash the manuscript? Phenomenon.
The Influence of Search Engine on Customer Visits
For institutions with strong professional strength, the influence of search engines will be smaller. Institutions that lack professional creative ability will rely more on search engines. Because you have a lot? Readers? For some consultants (such consultants either practice independently or use their influence to set up institutions), search engines have less influence. For growing consultants, it is still a very possible choice to link up with institutions with stable clients. At present, all kinds of so-called tutor experts can still be seen in the search results of search engines, claiming to be? National first-class psychological counselor? Those who get sick, those who promise to cure it. Occasionally, some hospitals can be found, and the websites are brightly colored, and dialog boxes often pop up. The treatment method is a magical therapy composed of several English letters that have never been heard in mainstream consultation circles.
Communication software is widely used, and peer communication at home and abroad has become common.
Various network tools are widely used in psychological workers' training, supervision, experience, consultation and popular science. Voice and video communication software, such as Skype, Zoom, YY and QQ group video, are widely used. ? After 00? 、? /kloc-after 0/0? The professional strength of the advisory group and the ability to identify teachers are enhanced, and the demand for case supervision and theoretical study can also be realized by foreign experts through communication software. It is more common for reliable consultants to accept the case supervision of foreign experts. Language problems can be solved through translation or self-study. Personally, I think that the threshold of foreign language academic research can really improve the reliable ratio of consultants, and the Sino-American Psychoanalytic Alliance (CAPA) is a typical example.
Mobile payment is widely used, and the whole consultation process can be realized on the network.
Psychological consultation generally does not exist in product logistics. What are the main ways of consultation? Talk? It can be transmitted in the form of digital information flow through communication software, and mobile payment solves the problem of capital flow. Therefore, the whole process of consulting, training, supervision and other professional activities, from understanding to payment and implementation, may be completed in different places, so it is not necessary? Physical existence? . The difference between online consultation and face-to-face consultation is not shown here.
Unconsciously, the Internet is accelerating the competition of psychological counseling institutions.
Now it is more and more convenient to transmit and obtain information. The supply and demand sides of products and services are more and more accessible, the industry information is more and more transparent, the traditional organizational structure is partially broken, and various vertical industry network platforms are constantly emerging.
If e-commerce has completely changed the life of traditional wholesalers and online car sharing platforms (such as Uber and Didi) have completely changed the life of taxi companies, then Internet psychological institutions may be accelerating the elimination of ground psychological counseling institutions by virtue of their platform advantages of gathering and connecting a large number of consultants and visitors. ...
Uber, Didi and other online car software integrate the resources of cars and people (drivers and passengers) through IT technology and the Internet as a platform.
The psychological counseling industry integrates the resources of houses (consulting rooms) and people (consultants and visitors).
Characteristics of network psychological consultation platform;
Nowadays, online psychological counseling platforms have mushroomed. Some excellent online platforms adhere to the high admission standards of counselors, gather excellent teachers from all over the country, and have a clear brand image. At the same time, they provide face-to-face consultation and online consultation for visitors from all over the country to ensure the user experience of visitors and ensure that the consultant's practice income is 80% to 90%. Because of venture capital, there is not much financial pressure on its operation and promotion.
Characteristics of psychological consultation institutions on the ground:
The source of teachers in the ground psychological counseling institutions is limited to the local area, and the number of teachers is small. The existence of consultants mostly depends on the professional knowledge level of institutional managers. Consultants are either full-time or part-time, with low income and low commission. Visitors are usually local visitors, in the form of face-to-face consultation, and there may be some visitors from other places who consult online. The value of ground psychological consultation institutions lies in their own stable business venues, which can give visitors more psychological sureness, provide auxiliary work for consultants, and maintain professional settings and ground learning and exchange activities. Due to limited funds, promotion, rent and other expenses need to be carefully calculated.
Psychological counseling institutions are essentially intermediaries between psychological counselors and visitors.
Consultants who provide institutional endorsements for visitors charge visitors.
To undertake the operation of maintaining the professional setting framework of consultants except consulting, and pay salaries or commissions to consultants.
The organization earns the difference between visitors' consulting fees and consultants' remuneration.
The value of consulting institutions lies in providing optional consultants for visitors and ensuring the reliability of consultants to a certain extent. At the same time, it helps the consultant to undertake the promotion, charging, consultation arrangement and other related work outside the consultation, and promises professionalism and convenience.
The emergence of online psychological institutions has promoted the more convenient interconnection between counselors and visitors, and the intermediary value of ground psychological counseling institutions between counselors and visitors has decreased, and their bargaining power has weakened.
The traditional video calling technology has been very stable, and online video psychological counseling is also developing. With the development of virtual reality and immersive holographic video calling technology, the future network psychological consultation may exceed our current imagination. )
Payment can be made through mobile payment such as WeChat payment and Alipay.
Online psychological consultation institutions enable visitors from all platforms to make an appointment with any consultant who receives video consultation on the platform.
Network video call technology makes visitors and consultants from different regions get rid of the dependence on the ground consultation room.
Mobile payment technology enables tourists to complete the payment of consulting fees in different places.
At this point, psychological counseling? An appointment? Realize? Pay? The whole process can be networked.
This means that in the past, the ground psychological counseling institutions faced the peer competition of a large number of excellent psychological counselors on the whole Internet.
If it can't attract stable professional teachers, the ground consulting organization may rent a clinic for a living, but the threshold for renting a clinic is also very low, which is easy to be replaced or even covered on a large scale.
What about the ground consulting agency?
1. Rely on ground agencies? A gift? Advantages, improve the comprehensive operation ability.
At present, the holographic network call technology is not mature. Physical existence? Compared with online video, live communication can convey more unconscious content and emotions, provide more sense of security and have more opportunities to intervene in emergencies. Therefore, the ground consulting institutions will not be completely replaced by network consulting institutions for the time being, and institutions should consider making good use of local advantages and carefully operating to take the lead in the competition with local ground consulting institutions.
2. To build a consultant team, professional ability is the core competitiveness.
Network consultation brings differentiated competition to ground consultation, but the core essence of consultation is the same? Help visitors reach the psychological level? Grow up? . The unreliable practice of claiming to be an expert only by taking the psychological counselor's certificate will be less and less recognized, and the public's ability to identify and choose psychological counselors will become stronger and stronger. Institutions should consider absorbing and retaining excellent consultants, cultivating reliable potential consultants and providing clear and attractive consulting fees and other remuneration packages.
3. Broaden the business scope and provide other forms of ground services.
Make use of local advantages to provide experiential and interactive psychological services such as group counseling, family counseling (compared with personal counseling, multi-person counseling is more difficult to be replaced by online video), growth groups, study groups, enterprise training, popular science lectures, and on-site counseling. Institutions with sufficient strength can also consider providing EAP services (literally translated as employee assistance plan, which is a packaged psychological service enjoyed by employees who pay the bill in the enterprise).
4. Establish professional characteristics
With the intensification of industry competition, the consulting industry may be more subdivided. Consulting institutions can consider creating psychological counseling for certain psychological problems, creating distinctive selling points and realizing differentiated competition.
5. Build your own network platform
Powerful consulting institutions can integrate network and specialty, seize the market cake of network consulting institutions, and even combine network to create characteristic product lines. However, this requires huge human, financial and management capabilities.
6. (Personal consultant) Cooperate with online consulting institutions.
Since the founders of most consulting institutions are also consultants, if the consulting room is small in scale, we can consider improving our personal professional ability, entering the platform of online consulting institutions and receiving all kinds of visitors (both on the ground and online) who have made reservations on online institutions. This means that the consultant downplayed the identity of the operator, saved some expenses for network promotion, and accepted the cost sharing of the network consulting organization and himself. I met several excellent colleagues in Hangzhou. They recognized each other and cooperated to set up a studio. At the same time, they all hung on a well-known online consulting platform. Looks like he's in good shape.
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