What are the channels and methods of market research?

Abstract:? Market research is one of the things that entrepreneurs must do. Doing a good job in market research can effectively help entrepreneurs understand the market and formulate competitive strategies. 1, where to collect information and carry out market research, first of all, you should make clear which channels you can obtain market information. Ordinary entrepreneurship? Market research is one of the things that entrepreneurs must do. Doing a good job in market research can effectively help entrepreneurs understand the market and formulate competitive strategies. 1, where to collect information and carry out market research, first of all, you should make clear which channels you can obtain market information. The information channels of ordinary entrepreneurs include: mass media, such as newspapers, magazines, internet, books, audio-visual, television and radio, especially special publications and publications of magazines or publishing houses; Government statistics, monthly reports, bulletins, relevant research papers and reports, etc. ; Entrepreneurship guidance centers and employment guidance centers set up by relevant government agencies, especially the labor and social security departments; Trade associations, non-governmental organizations in the industry, such as clubs; Professional consulting and service companies; The investment inviting unit of the project; Various exhibitions and activities related to entrepreneurship; You should investigate the objects you know, such as your potential target customers and similar operators (competitors) and so on. There are many ways to get the information market research you want, but for small entrepreneurs, the following research methods are more economical and effective: using the above information channels: collecting relevant information about projects, market analysis and so on from the media, relevant institutions, exhibition activities and other channels. This research method has a wide range and comprehensive information, and it is also the most commonly used. Field observation: do statistics. For example, you can count the traffic and customer consumption in or near the service operator's store. Questionnaire survey: design a questionnaire to collect information. For example, you can conduct a questionnaire survey on the consumption intention of potential customers of a product. You can conduct a questionnaire survey through door-to-door visits, telephone calls, free activities, or random interviews in places where the target population is concentrated. Telephone inquiry and consultation: You can directly call the operator or a competent department to learn about the relevant situation or policies and regulations. Investigation visits and interviews: collecting and verifying information. This method is more effective when you investigate and verify a problem or situation in depth. In order to achieve better results, it is best to make some preparations before the visit and interview, such as drafting a questionnaire. Activity survey: organize activities that can attract the participation of target groups, such as valuable consultation, product demonstration or special lectures, and collect feedback information. During the activity, questionnaires, random interviews or question discussions can be conducted.