Marketing cheats

20 19 is a crucial year for the growth and commercialization of xiaohongshu App users. As a content+social sharing community platform, more than 200 million young users are active here, and a huge traffic depression has been formed and gradually expanded. Users record their lives through short videos, pictures and words in the Little Red Book App. At present, Xiaohongshu App generates billions of notes exposure every day, covering lifestyle fields such as fashion, skin care, makeup, food, travel, film and television, reading and fitness. () Where there is traffic, there is a spotlight. The new traffic depression of Xiaohongshu App has also attracted various brand businesses to "plant grass". On March 19, xiaohongshu App upgraded its brand account and opened a series of marketing rights to the brand, which is also a key step for xiaohongshu App community and e-commerce to get through and try commercialization. The newly upgraded brand number will become a role similar to "a city's brand experience center". When users see high-quality content, they can directly enter the flagship store with brand configuration to purchase, complete a complete closed-loop marketing, and the traffic conversion efficiency is higher. So, how to play the little red book brand number? Weston mobile marketing integration combs the following seven important issues to help enterprises play with brand numbers. Xiaohongshu brand number Q &；; What is the brand number of AQ 1? Brand number is upgraded from brand account. The brand-new brand number will better connect consumers and brands and help brands complete one-stop closed-loop marketing in Xiaohongshu. The brand side can customize the brand number page to create a unique style and convey the brand content; Brands can operate content through brand numbers, create business topics, and aggregate user UGC；; At the same time, the brand number is directly connected to the flagship store of Xiaohongshu brand, and the transaction transformation is completed efficiently. What is the function of Q2 brand number after opening? 1, official certification: * Have a unique "brand account number" logo on the personal page as an authoritative certification of brand identity; * There are more display entrances on the search results page and brand topic page, giving brands more ways to reach small sweet potatoes; 2. Promotion Precautions: * After the brand account is authenticated, the brand can cooperate with the user to release the commercial promotion precautions and get normal exposure; * Among them, users with brand partner qualification need to use the brand filing system, and the brand account can view the note data through the system; 3. Data analysis: * Enjoy multi-dimensional data support including fan data and note data, help brands understand the growth trend of fans, locate the characteristics of explosion notes, and finally realize the high-quality growth of brand accounts; 4, store binding: * It can be bound with the official brand store of Xiaohongshu, and the product display column is added to the personal page, which is more convenient for pulling weeds for small sweet potatoes and realizing efficient conversion of community traffic; How does Q3 apply for brand number? Brand number is the behavior of brand, and brand refers to trademark registrant. To apply for a brand number, please log in, register a small red book account according to the operation prompts, and submit the qualification review. After the approval, you can have your own brand number. What materials are needed for Q4 brand number certification? 1. Domestic brands need to provide brand business license, official certification application and brand/website/software certification qualification (if the content of brand account certification is brand, trademark registration certificate is required; If the content of brand account authentication is a website, it is necessary to provide a screenshot of the website of the Ministry of Industry and Information Technology for filing and inquiry; If the brand account authentication content is software /APP, 2. Overseas brands need to provide company registration documents, official certification application letter, trademark registration certificate and certification information form (including certification director/certification name/brand profile). What are the special precautions for Q5 brand audit? 1. The business license must be a color business license or a black-and-white copy stamped with the official seal of the business license (the official seal cannot be an electronic seal). 2. The application letter must have the seal of the operating company and the signature of the operating party, both of which are indispensable. The account name of Xiaohongshu shall be completely consistent with the trademark registration certificate, and no suffixes such as "flagship store", "brand store" and "official account number" shall be added. 3. The power of attorney must convey the qualification. If the brand does not personally operate the official account (the account operator of Xiaohongshu brand is inconsistent with the brand), it is necessary to provide a power of attorney for the brand to authorize a third party to operate the brand number; If the brand operates by itself, there is no need to provide it. 4. Trademark registration certificate Color trademark registration certificate, or a black-and-white copy stamped with the official seal of the trademark holder (the official seal cannot be an electronic seal). 5. Other authentication information (equivalent to brand profile, appearing at the top of account homepage) cannot exceed 40 characters (20 Chinese characters); The certification name requires the brand account name, not the company name. How to operate Q6 brand number? 1. Brands can create their own content independently. Brands can publish their own original graphics or 1 minute short videos. 2. Display the brand UGC content user @ brand, and display the specific UGC content on the home page; Note: Users of brand display will also receive private messages from the brand. 3. Create content with brand partners * * * Find a suitable blogger through Little Red Book brand partner platform, address:, TA will cooperate to produce high-quality brand partner content. Q7 How to build a high-quality brand number? Little Red Books encourage true, high-quality and diverse content. Brands with good design, good reputation and good stories are more likely to stand out here. It is suggested that the brand that settled in Xiaohongshu should put the demand of small sweet potatoes in the first place, approach users and play ta. The popularity of xiaohongshu App is not a day's work. Enterprises can only make moves if they understand the marketing rules of Xiaohongshu App. Weston mobile marketing has now become the official certification agent of Xiaohongshu App. If you want to know more about the commercial marketing cheats of Little Red Book App, please continue to pay attention to Weston Mobile Marketing. Do you have any questions about the brand number of Xiaohongshu App? Welcome to comment.