Model essay on opening plan of online store
I. Project introduction 1. Project background:
With the continuous development of the Internet, e-commerce is not a new topic. As a typical representative of e-commerce, Alibaba Taobao has become a successful case of e-commerce and a leader in the Internet era. Of course, as we all know, Taobao not only brings huge benefits to Alibaba Group, but also provides a huge trading platform for the majority of netizens. Nowadays, thousands of netizens start businesses with the help of Taobao, among which there are many shopkeepers who have achieved great success with Taobao.
Now there are many merchants on Taobao, including people from all walks of life. Taobao has not only become an online shopping mall, but also a huge platform for thousands of Taobao shopkeepers to compete. Although the online shop competition on Taobao is extremely fierce, the development of e-commerce still has broad prospects and the market still has great potential.
We just saw the market prospect and expansion space of e-commerce, and at the same time fully combined with the development status of the company, we first chose to open a Tmall store on the platform of "Tmall Mall".
2, project introduction:
This project plans to open a store for Tmall, mainly including the specific process of opening a store in Tmall Mall and the specific measures for store promotion.
Second, the idea of opening a shop.
1, Feasibility Analysis At present, there are many e-commerce websites in China, such as Taobao, Dangdang, JD.COM Mall, Suning.cn and other large e-commerce websites, which have developed quite maturely and the market competition is fierce. As a company that has just come into contact with the Internet, it can only rely on the vast platform of Tmall Mall to carry out entrepreneurial transformation on the Internet. First of all, you don't need to build your own website to open a Tmall store. You only need to invest a little margin to get a shop, and the investment is very small. Secondly, Taobao has many users, a large number of consumers and a broad market. Finally, opening a Tmall store does not require too many technical and cultural requirements. For enterprises that are new to the Internet, the operation is simple and easy to master.
2. Development Concept After the investigation and analysis of the specific situation of Tmall Mall, I have some understanding of the shops and goods on Tmall Mall. At present, the sales of electronic products, household appliances and other large valuables sold by Taobao are on the rise, which shows that more and more people tend to buy online, and it also shows that netizens have higher and higher trust in online shopping. Secondly, I also learned something about some small commodities on Tmall. Most of the small commodities have a small sales volume and are non-mainstream commodities on Tmall. In addition, home appliances sold on Taobao account for an increasing share of sales, which is an opportunity for us to make full use of our own advantages and open a Tmall store for home appliances.
To this end, I decided that if the owner of Tmall sells home appliances this time, he will use it to sell some small commodities. This idea mainly has the following considerations: First, after all, the sales of home appliances on Taobao are gradually increasing, indicating that most consumers are increasingly accepting to buy home appliances on Taobao, and there is still considerable room for growth in the home appliance market. Secondly, some small items can be sold at special prices, which can give full play to the price advantage of small items purchased online, and the sales of small items can also enhance the visibility and credibility of the store. Finally, the reputation of Tmall store is higher than that of Taobao store. Tmall has a complete after-sales service process, the reputation of the merchants is guaranteed, and the products have been strictly examined. They are all regular brands and do not sell counterfeit and shoddy products.
3, the project start-up funds
(1) Tmall store deposit.
(2) Pre-promotion funds for Tmall stores.
Third, the project implementation
(a), preliminary preparation:
1, learn about the specific process of opening a store for Tmall.
2. Understand the specific rules and related network protocols for opening a store in Tmall Mall.
Rules on penalties for opening stores in Tmall Mall, agreements on opening stores in Tmall Mall, etc.
3. Prepare the corresponding certificates and store opening conditions: business license, bank account number, organization code certificate, tax registration certificate, photos of the front and back of the legal person ID card, etc.
(2) Creation and decoration of the store:
1, store style: stylish and simple
2. Shop decoration: first give a good name: XXXXXX, and then move the shop (buy it from Alibaba's shop module market and change it into your own shop).
Choose a suitable basic module, change the module and arrange the page layout to meet your ideal requirements. (Or buy a module you think is suitable directly from the module market and apply it to your own online store through the backstage of the online store)
(3), purchase channels and commodity shelves:
1, purchase channel:
A. Manufacturers purchase goods: it is also a common channel for manufacturers to purchase goods. If they buy goods from manufacturers, they can get a lower purchase price, but the amount of one-time purchase is usually higher and the operational risk is higher.
B. Buy in Alibaba wholesale market: Alibaba wholesale market has a large number of goods for wholesale, and you can know the best-selling goods through Alibaba wholesale platform.
2, the goods on the shelf:
The purchased goods are uploaded to the Tmall store by category, and the information about the baby is filled in, and the pictures of the baby are uploaded. The price of the goods is reasonably priced with reference to the price of Tmall Mall. Recommend attractive goods in the window and put them in a conspicuous position on the online shop page. Logistics freight should be determined according to the specific situation in the process of putting goods on shelves.
(4), store promotion and commodity marketing:
1, store promotion strategy: If you want to sell your own goods, the credibility of the store needs to be improved first. In order to improve the credibility, you can usually publicize it to the people around you and ask your colleagues and friends to help you brush the credibility of the store. Then you can promote the store through Taobao promotion platform, and consumers can learn about the store through advertisements.
2, baby marketing strategy: baby marketing can be promoted through daily specials and other activities. And you can set the price higher, leave some room for price reduction, and then make a discount promotion. Focus on Taobao's promotional activities related to some special festivals, and actively participate in large-scale promotional activities such as Double Eleven to increase sales.
Four. Other related matters.
1. In order to standardize the relevant behaviors of the store, Tmall Mall has violated the rules, and it is necessary to carefully understand the relevant rules.
2. When opening a Tmall store, you should always pay attention to some popular products on the Internet, follow them up in time and get them to the market as soon as possible.
3. Do a good job of customer service when opening a Tmall store.
4. Store treasures should be updated in time, and store decoration should be maintained in time.
Model essay on the opening plan of the second online store
At present, Taobao has 65.438+0.9 billion registered members, accounting for half of the national netizens. According to the latest statistics of Alexa, an international monitoring company, Taobao has surpassed Amazon, Ebay and other shopping websites in terms of independent visits, ranking first in the global e-commerce website traffic. According to the latest data on April 27th, Amazon and Ebay account for 3.47% and 2.68% of the global netizens respectively, while Taobao accounts for 4. 1% of the global netizens. As a shopping website in China, Taobao has a UV of over 40 million, surpassing Amazon. First of all, it shows that China's online shopping industry has entered a period of rapid development, and the era of national online shopping is coming.
According to the latest statistics of consulting, the online shopping scale in China reached 2,630 yuan in 20XX, with an increase rate of 105% compared with128.2 billion yuan in 20XX. In the third quarter of 20XX, the transaction scale reached 12 10 billion yuan, and the overall online transaction scale in 20XX exceeded 1 trillion yuan. Among them, the transaction scale of Taobao in 20XX reached 20XX billion yuan, accounting for 79.2% of the total online shopping scale, and maintained an increase of more than 100% for five consecutive years.
I introduction of tmall mall
After six years' development, Taobao has occupied 80% of the online shopping market in China, and gathered more than 654.38+0.8 billion registered buyers, occupying an absolute leading position in the online shopping market in China. Tmall Mall is a new B2C(B means commercial enterprise, and it is a business-to-personal shopping platform) created by Taobao, an Asian shopping website. -Taobao's new B2C shopping platform. Founded in April 20XX 10, the number of brands has reached 10000, and the number of enterprises is nearly 10,000. Now it has become an influential B2C trading platform in China. (B2C, BusinesstoCustomer) Tmall Mall and Taobao * * * enjoy more than 65.438+0.8 billion members, providing fast, safe and convenient shopping experience for online shopping consumers. We will provide 0/00% quality guarantee for the goods/KLOC, return the goods after 7 days of after-sales service without any reason, and provide quality services such as shopping invoices and shopping cash points.
Second, the advantages of Tmall Mall
1 Standardized business environment All businesses that settle in Tmall Mall are enterprise users. The products, business qualifications and marketing ideas it sells have laid a foundation for Tmall Mall, providing a standardized and good business atmosphere and prospects.
2 Strong brand communication relies on the strong communication power of the Internet to easily build well-known brands on the Internet and quickly enhance brand awareness and influence.
3 More intensive traffic and Taobao * * * enjoy1.800 million registered members, which stand out from millions of buyers, and the probability of being searched is unparalleled, which quickly attracts buyers' attention and brings massive page views.
4 Invoicing management details Unique store sales data report, keep abreast of store sales and invoicing management and provide downloads. Account details, profit settlement, one step in place.
5. Free to choose various marketing methods, such as personalized promotion scheme and package discount. The personalized promotion scheme is customized independently, and the system is realized in one step.
Third, the prospect of Tmall Mall
20XX 10, Ye Peng, the former chief operating officer of Baidu, officially joined Taobao as the vice president of Taobao, responsible for the daily operation of Tmall Mall. Taobao immediately announced a new strategy and launched a new domain name.