Model essay on the company's future development strategy and planning (I) In order to plan the work in the next three years, implement Scientific Outlook on Development and build a harmonious salt industry. Our company has carefully studied and discussed the investment plan, business plan and reform measures for the next three years, and now the above plans are reported as follows:
1, capital construction project:
(1) Our original salt transit storage warehouse has a long history and outdated facilities, which can't meet the requirements of modern salt circulation. In order to do a good job in salt distribution, strengthen storage management, ensure the storage quality of iodized salt, and show the franchise image of the enterprise, our company plans to carry out comprehensive maintenance on the original warehouse in 2009, and carry out maintenance on the roof, floor and wall according to the new warehouse standards of the provincial group company, and improve the storage facilities. The required funds are 200,000 yuan, so please allocate funds from the higher authorities to solve it.
(2) In order to do a good job in greening and beautifying the environment of the company's compound and show the company's good image, our company plans to plant some flowers and trees in the garden of the compound in 2009, and the required funds are 30,000 yuan, so please ask the superior to allocate funds to solve it.
2. Other office equipment investment:
(1) As the group company operates UFIDA office software, our warehouses and other places are not equipped with computers. In order to facilitate the work, our company plans to buy two computers in early 2008, and the required funds are 20,000 yuan, so please allocate funds from our superiors.
In the next three years, our company will carry out business around the general idea of the group company, ensure the supply of iodized salt, strengthen and expand the main business, realize the annual growth of the total economic output of the enterprise and improve the economic benefits year by year. The main business plan is:
First, focus on the main business to ensure the supply of iodized salt.
1. Strengthen employees' learning and improve their comprehensive quality. Further change ideas, raise awareness, improve service attitude, improve service quality, adjust business philosophy and marketing strategy, and provide ideological guarantee for the modernization of salt circulation.
2. Improve the management network construction, improve the management system and measures, standardize the business behavior of enterprises, vigorously carry out terminal distribution, expand the sales of paper-plastic small packaging salt, do a good job in the promotion of multi-variety salt, vigorously publicize the uses and benefits of multi-variety salt to sellers and the masses, increase the sales of multi-variety salt year by year, and strive to complete the annual sales task.
3. Strengthen the detection of iodized salt and improve storage management. Repair and maintain the original salt transfer warehouse to ensure the hygienic quality and safety of iodized salt and small package salt storage. Strict inspection of iodized salt in and out of the warehouse, unqualified iodized salt shall not be out of the warehouse, to ensure that the "three rates" of iodized salt meet the standards and safeguard people's health.
4. Strengthen the market management of food processing and small-scale industrial salt, establish enterprise purchase and sale files, keep abreast of manufacturers' business trends and production of salt, conduct tracking, visits and inspections, control the sale of loose salt, sell less loose salt as much as possible, and sell more small packets of salt to ensure that industrial salt is "special for salt".
5. Intensify the propaganda and investigation of salt policy, purify the market and maintain the franchise. In the publicity of salt policy, we should adopt multi-channel, multi-form, wide coverage and popularization to increase people's understanding of iodized salt knowledge and salt policy laws and regulations, and consciously resist inferior illegal salt. In the inspection of salt administration, it is necessary to intensify the investigation, actively obtain the support and cooperation of local governments and relevant departments, and carry out activities to clean up and rectify the salt market. Purify the market, maintain market order, deter smuggling of smuggled salt and border verification, and safeguard salt monopoly.
Two, broaden the business channels, carry out a variety of business activities, improve the efficiency of enterprises.
1. Because our company belongs to the reimbursement system and is limited by economic autonomy, it is difficult to carry out some large-scale business activities independently. Therefore, for large-scale diversified business investment activities, our company will fully cooperate with the projects carried out by municipal companies.
The office building of county court adjacent to our old office building has been sold to real estate developers. Because of the small area, if the developer takes a fancy to our old office building and uses it to develop a comprehensive building or a commercial house, or if conditions permit, we will develop it ourselves, which will have a greater appreciation prospect in the next three years and increase certain income for the enterprise.
The company's old warehouse in the county town covers an area of more than 300 square meters. In a good location of the county, if you can buy the land behind the warehouse to increase the land area and independently or introduce funds for real estate development, there will be good investment prospects.
4, do a good job in the company's store rental, develop idle assets to increase corporate income. Shop rents are adjusted in a timely manner according to market conditions, and large shops are openly rented to increase shop income as much as possible. Try to rent out some idle office buildings, warehouses and storefronts so that they can get benefits as soon as possible.
According to the requirements of Scientific Outlook on Development, our reform measures in the next three years will mainly focus on the reform measures of group companies and municipal companies. Further deepen the reform of the three systems and innovate the management mode. Mainly prepared to take the following measures:
1. Strengthen the training and selection of young cadres in employing people. Cultivate young employees with strong working ability, strong sense of responsibility and good ideas as reserve cadres for the development of enterprises.
2. In the employment system, we should act in strict accordance with the labor law, sign labor contracts with employees, ensure that employees are employed by post, post and salary, minimize temporary workers, and gradually exclude temporary workers.
3. In the distribution system, fully embody the principle of combining distribution with contribution and workload, widen the distribution gap, improve the performance pay standard, and improve the enthusiasm and sense of responsibility of employees who suffer hardships, have a large workload and have remarkable achievements.
4. Change business philosophy, adjust sales strategy, improve service attitude, improve service quality, improve marketing network, establish and improve marketing system and measures, standardize enterprise behavior, vigorously promote terminal distribution, and make enterprise marketing behavior adapt to the requirements of salt circulation modernization and enterprise reform and development.
5. Strengthen enterprise management and improve various systems. Do a good job in enterprise financial management, try to control expenses, save expenses, reduce costs and improve efficiency. In terms of expenses, try out the lump sum method to budget the total expenses and save prizes. Further improve the various systems of enterprises, pay close attention to the inspection and implementation of systems, standardize the management behavior of enterprises with systems, and promote enterprises to gradually embark on the road of standardized management.
Model essay on the company's future development strategy and planning (2) Consolidate the management foundation, straighten out the management process, gradually build an efficient production and operation management mechanism, and build a management team that meets the development requirements of modern manufacturing enterprises; Open source and reduce expenditure, strive to upgrade technology, improve supporting equipment and facilities, improve production efficiency, shorten manufacturing cycle, reduce manufacturing costs, continuously improve product quality, and strive to provide customers with quality products and services. Seize the opportunity of the rise of building energy-saving market in secondary cities, expand sales models and channels, break sales bottlenecks, and strive to create a new situation for the company.
(a), 20xx business objectives
1. Implement management by objectives, achieving an output value of 20 million yuan and a profit of 5 million yuan.
2. The recovery rate of accounts receivable is over 80%.
3. The production cost is reduced by 3%-5%, the labor productivity is increased by 10%, and the market competitiveness of products is improved.
4. The qualified rate of products is over 95%. Customer satisfaction exceeds 98%.
5. The on-time delivery rate of products is over 95%.
6, the formation of more than five secondary city institutions.
7. No major safety and quality accidents occurred throughout the year.
8, preliminary construction of corporate culture.
(2) 20xx work plan
First, build and improve the company's organization and operation system, clarify the responsibilities of various departments, make the responsibilities clear, and ensure the smooth progress of all work.
In the first half of 20xx, it is necessary to complete the adjustment of post setting in various departments, set posts, salaries and responsibilities, and establish a perfect company operation process. Clarify the work scope and responsibilities of each department, and analyze and decompose the work requirements of each position. An important purpose of this work is to enable managers at all levels to actively carry out their work according to their duties and authority, so as to establish a complete company operation system. It is the basis for technology companies to be included in performance appraisal this year.
Second, establish and improve the company's salary and performance appraisal management system to stabilize the workforce.
In the first quarter of this year, it is necessary to formulate an interim management system for performance appraisal of technology companies according to their specific conditions. In the first half of this year, it is necessary to basically complete the establishment and improvement of the company's salary and performance appraisal management system, so as to link salary with performance appraisal and fully stimulate the enthusiasm and initiative of employees. At the same time, strive to establish office and living facilities in the first half of the year, strive to improve the living and working conditions of employees, enhance their sense of belonging to the enterprise, stabilize the workforce, and control the employee turnover rate within 10%. This is one of the basic tasks to achieve this year's economic goals.
Third, strengthen the promotion of corporate culture and build a learning and cooperative team.
First of all, establish a training system, and conduct employee induction training, pre-job training and on-the-job training in the form of internal training according to the needs of production and sales of various departments and companies. Organize the training of professional knowledge, production/marketing skills and corporate culture, enhance employees' cognition and sense of identity, improve employees' quality, and enhance their sense of responsibility and teamwork spirit.
Four, enhance the ability of enterprise product research and development, strengthen the management of production technology.
We need to strengthen the development of new products this year. According to market demand, improve product development ability. Discussion on new technology and field of building thermal insulation. Provide more product support for company marketing and change the unfavorable situation of single production structure at present. The development of new products should be carried out in the annual work plan, and the development tasks should be completed on time with good quality and quantity.
Establish and improve the company's production technology and process data. According to different regions, different seasons and different climatic conditions, formulate standard product process technical documents. Product process documents should include standard product formula and standard process manufacturing process. It is planned to use 2-3 months to sort out and supplement the process data of the company's existing products, and verify, modify and improve them. Maximize the stability of product quality, improve customer satisfaction, and lay the foundation for establishing the company's long-term brand effect, and then occupy the market with brand effect.
On the other hand, the standardized management of technology and technology can better serve the needs of manufacturing industry, improve production efficiency and reduce production costs through technology upgrading and equipment investment and transformation.
Five, grasp the pulse of the market, expand sales channels and improve sales performance.
Establish product market information collection channels, timely feedback and analyze market demand and changes, and formulate and adjust sales strategies to meet market requirements. Through tackling key problems, list key customers to be developed this year and seek cooperation; At the same time, developing new customers, understanding their development potential and focusing on cultivating several new customers are the main policies and objectives of this year's sales work.
In order to achieve the sales target, we should focus on the following work this year:
1, be familiar with the professional knowledge of industries and products, and improve business ability.
Professional knowledge is very important for a salesman. Whether a salesperson can sell his products well depends on his profound and skilled understanding of product knowledge and the overall market situation. Therefore, this year, the company will instruct the technical department to carry out irregular professional knowledge training and technical seminars as planned, and use these opportunities to let salesmen have a deeper understanding of the company's products, and pay attention to the industry trends through seminars, analyze the advantages and disadvantages of our company and companies in the same industry, so as to know ourselves, foster strengths and avoid weaknesses, and adjust marketing in time.
2. Strengthen the construction of marketing team, enhance teamwork, and create a good work passion and atmosphere.
Now, from the development mode of major enterprises, it is an era of teamwork. This year, the marketing department will set up the second page, ***4 pages.
Good communication mechanism, regular meeting mechanism, team consciousness, and more communication and cooperation among employees can continuously increase business skills and achieve a win-win situation.
3. Serve old customers and develop new customers.
Establish a perfect customer data file, track their use of products at any time, do a good job of after-sales service, listen to their suggestions and carefully analyze and rectify. Create a good after-sales service impression for customers and seek deeper cooperation. In the development of new customers, according to last year's exploration, I think this year's new customer development can mainly rely on e-commerce to break through.
(1), looking for a part-time salesperson or agency plan.
Through online inquiry (such as Alibaba Want Want Group, online shop, QQ Group and related industry websites) and telephone visit, part-time salespeople can be waterproof material dealers in building materials markets in cities. They have a fixed material sales store, a certain construction team and construction ability, and potential customers in the construction industry. If we can cooperate with them, it will be very beneficial to the sales of our building insulation materials. Through last year's experience, we have contacted 2- 3 interested agents and distribution points. If the technology and service are made more detailed and the cooperation mode is more clear this year, the goal this year is to develop 10 agents or part-time salespeople. And sign a cooperation agreement. This will greatly promote the sales work of our company.
(2) Network sales plan
A this year, the company needs to make full use of the internet to conduct online sales in the form of soft text marketing, forum promotion, blog promotion, and mass mailing. , expand the company's popularity, and vigorously promote the company's products by using the company's website, major portals, professional websites and search engines. Vigorously tap customers who take the initiative to consult, often follow up telephone contact, communicate with them on product technology, and let them have a sense of trust in our company's products and technical strength. Finally, turn potential customers into target customers, and hand them over to the account manager for actual tracking, so that the target customers can finally use our products and become corporate customers.
B, through the network to collect information about the city's engineering construction, and understand the progress of the project, the owner and Party A's information. Use mailing materials, telemarketing and field visits to develop these powerful and long-term cooperative customers. For example, the material purchasing department of large real estate development enterprises is the key development object. In 20xx, the marketing department tried to tap 50 such potential customers and turn them into 20 target customers. Finally, the number of contracted customers reached 12, with an average of at least one such customer every month.
(3) Joint venture subsidiary cooperation plan
According to last year's situation and the experience of other companies, seeking related joint ventures is also a rapid sales model. At present, there are many waterproof and thermal insulation construction teams with certain social resources and business volume, but what is lacking is qualification and technology. As long as we formulate a perfect cooperation model according to the actual situation, avoid some unnecessary cooperation risks, and then seek cooperation with them, it will be a marketing model with twice the result with half the effort.
Six, open source and reduce expenditure, improve the level of material management, strengthen cost control management.
1. Collect raw material market information regularly and do material market analysis every month. While exploring high-quality suppliers, it is necessary to evaluate that there are two new suppliers to choose from every quarter so as to shop around. Closely cooperate with product production and product design, collect and purchase high-quality and cheap raw materials that meet the requirements. Procurement cost strives to reduce the annual unit procurement cost by 2% compared with the same period of last year.
2. Focus on controlling the generation of waste products, improve the utilization rate of raw materials, standardize and strengthen the management of receiving and dispatching materials, and strictly assess the material consumption quota to avoid material waste.
3. Actively seek internal cooperation, strengthen comprehensive utilization of resources and reduce costs.
Seven, give full play to the role of financial accounting and supervision, for the company's business decision-making.
Gradually improve and standardize product quotation and cost accounting, financial management should cut into sales, production and management, and put forward accounting suggestions. Strengthen the supervision function of financial department on material management, implement the supervision function of finance on warehouse storage data management, and put forward financial opinions on material procurement, material management and material utilization.
Eight, safe production, to ensure the company's sustainable development.
Strengthen employees' awareness of safety in production through publicity and training, strengthen equipment maintenance management, conduct regular safety inspections on the production site, and implement the management of equipment and environment with potential safety hazards to the responsible person. Resolutely implement the company's safety production management system, fire safety and public security management system. Put an end to the whole 20xx major production safety accidents and fire accidents, and ensure the safety of the company's property.
The comprehensive promotion and application of building energy efficiency in Sichuan in 20xx provides a good opportunity for the company's development, and opportunities also mean challenges. Only by constantly challenging ourselves and achieving self-transcendence can we win new development opportunities. With the unity and cooperation of all departments of the company, and the overall improvement of all management work, we will certainly be able to successfully complete the set goals.
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