How to treat glory as the third place in the mobile phone market? Will glory be the next Huawei?

Just a few days ago, Yu Chengdong, CEO of Huawei's mobile phone business, published an open letter. In an open letter, Yu Chengdong said that Huawei shipped 240 million smartphones this year, an increase of 65,438+07% compared with 2065,438+08. Although there is still a certain distance from the goal of 250 million set by Huawei at the beginning of the year, it is not easy for Huawei to achieve such good results under the pressure of the United States. In this case, Huawei's mobile phone.

Shortly after Yu Chengdong published an open letter, Zhao Ming, president of Glory, said that in 2020, Glory will build a new ecology, build a whole scene, expand omni-channel, and build an omni-channel brand of Internet genes in China. In 2020, Glory will start to occupy the second place in the smart phone market in China, which means that Glory will compete for the second place in the smart phone market in China and let Miov three manufacturers compete for the third place in the mobile phone market in China.

As soon as this goal of glory came out, it immediately caused an uproar among domestic users. After all, from the goal of glory, at present Huawei has a way to take other manufacturers, so that other manufacturers have no way to go. However, according to the sales volume of Glory last year, Huawei ranked first in China with 32.2% market sales, and Glory ranked third with 1 1.7% market sales.

In fact, to elaborate, it is natural for Huawei to become the second mobile phone manufacturer in China market after becoming the first mobile phone manufacturer in China. After all, Huawei and Glory are originally a company. Huawei's technical glory can be used, and HONOR is cheaper than Huawei, so it is not impossible to say that HONOR's sales have surpassed Huawei. Having said that, Bian Xiao had to mention the difference between the two mobile phone brands.

For glory and Huawei mobile phones, when we look at the configuration, we will find that the configuration and glory of many Huawei mobile phones are almost the same. However, under this similar configuration, the price of Huawei mobile phone is more expensive than glory, which makes many people wonder why Huawei mobile phone with the same configuration is more expensive than glory. Is Huawei's brand premium too high?

In fact, compared with glory, Huawei does have a certain brand premium, but the brand premium is not the main reason why Huawei's mobile phone is expensive, because when buying a mobile phone product, we should not only look at its configuration, but also look at its workmanship, materials and design. For a mobile phone, what we can't see is precisely the place where mobile phone manufacturers are most likely to cut corners.

Compared with HONOR, there is no big difference in workmanship and appearance of Huawei mobile phones, but there is still a big gap in materials, but these gaps are not felt by ordinary people. If you want to see these gaps in mobile phones, you must take a few years to see the gaps between them. After all, no one's money is blown by the strong wind, and everyone wants to buy their own mobile phones for more than a few years. Of course, local tyrants are free.