20 18- 10-27 14: 10:57
Text/Ye Dan
"Media" is an abstract term, which refers to information media (communication, digital media, radio, television, movies, publishing, advertising, news, network, cultural industries, new media, etc. ).
1 Introduction to Media Major
1, international trade (media economics major)
Cultivate compound applied professionals who have a solid theoretical foundation in economics and media studies, are familiar with relevant national media laws and policies, can master a foreign language skillfully, and systematically master media economic business and its operational skills.
Students in this major have the basic ability to work in various media business departments, as well as other propaganda departments, enterprises and institutions by studying the basic theories and knowledge of economics and media studies and receiving basic training in related businesses.
2. Law major
Cultivate all-round development of morality, intelligence, physique and aesthetics, meet the needs of China's socialist modernization in the 2 1 century, have a solid foundation, wide knowledge, strong ability, high quality, innovative spirit, systematically master legal knowledge, be familiar with Chinese laws, and be able to engage in law in state organs, enterprises, institutions and social organizations, especially legislative organs, administrative organs, procuratorial organs, judicial organs, arbitration institutions and legal service institutions.
Students in this major mainly study the basic theory and knowledge of law, and cultivate legal thinking and legal practice ability. Have the basic ability to analyze problems, manage affairs and solve problems by using legal theories and methods.
3. Advertising major
Cultivate advertising professionals with professional theories and skills and extensive cultural and scientific knowledge, who can engage in advertising creative planning, design and production, advertising management, marketing planning and market information consulting in advertising companies, news media advertising departments, market research and information consulting industries, and enterprises and institutions.
Students in this major mainly study the basic theories and knowledge of advertising, receive training in basic theories and skills such as advertising planning and creativity, cg animation design and production, photography and video recording, and master the basic knowledge and skills of advertising implementation and management.
4, news editing and production (network media) major.
Cultivate compound talents who have systematic theoretical knowledge and skills of network communication, extensive knowledge of culture and science, are familiar with the basic ethics and laws and regulations of network communication, and can engage in website planning, website construction and management, information editing and dissemination in government departments, news publishing institutions, schools, large enterprises and institutions, and online media.
This major requires students to master the basic theory, knowledge and skills of network communication, master the theory of news communication, receive basic training in news business, and have the ability of network operation and management. Graduates should meet the following requirements: master the basic theory and knowledge of journalism; Master the basic theory, knowledge and technology of network communication; Understand the ethics and laws and regulations of network communication; Understand the concept and skills of online media operation and management.
5. News editing and production.
Cultivate professionals who are well-developed morally, intellectually and physically and are suitable for news gathering, writing and editing in newspapers, radio stations, television stations, news agencies, the Internet and other news media organizations, as well as professionals engaged in cultural propaganda and public relations in other social fields.
Students in this major mainly study the basic theory and knowledge of journalism, receive the basic training of journalism, and master some basic knowledge of humanities, social sciences and natural sciences, so as to have the basic ability and quality to engage in journalism and adjacent professional work.
6. Major in Applied Psychology (Human Resource Assessment)
It is the application and expansion of applied psychology specialty in human resource screening, selection, training and motivation.
Cultivate the basic theories, knowledge and skills of psychology and related basic disciplines; Familiar with the theory and practice of talent growth, evaluation and management; Familiar with policies and regulations related to human resource management, with strong interpersonal communication, organization and coordination and leadership skills, able to engage in human resource management, consulting, market research, planning, public relations and other aspects in industrial and commercial enterprises, social investigation institutions and government administrative departments. Media major in excellent universities in China.
7. Master the professional theory, knowledge and skills of radio and television program production, planning, creation and production, have a high political level, theoretical literacy and artistic appreciation ability, have certain cultural and scientific knowledge, be familiar with the propaganda policies and regulations of the party and the state, and be able to engage in radio and television program production in radio, film and television systems or other departments.
2 Media professional employment prospects
China is the country with the largest audience in the media industry, accounting for 20% of the world audience. However, compared with its peers in the world, China's media industry has a certain gap in capital strength, business philosophy, management system and talent quality. The average annual income is higher than the combined advertising income and distribution income of all newspapers in China. The survey found that the demand for talents in the media industry showed a thirst for high-end talents, high-quality talents and applied talents. China has been building a standardized and open media market and creating high-end news products.
Employment direction:
1, news media (traditional news, online news, news photography): you can enter all large, medium and small newspapers and news publishing houses, you can also engage in news of radio and television media, and you can also enter advertising, public relations, publishing and other fields;
2. Marketing advertising media (advertising, marketing, cultural policy, cultural research): you can enter both government departments and private enterprises to engage in consumer marketing, sales, brand manager, advertising design, advertising execution, marketing consulting, etc. ;
3. Mass media (mass media, public relations): you can become professional public relations personnel and work in enterprises, governments, communities, educational institutions, hotels, medical and welfare institutions, cultural exchange organizations and other industries;
4. Media publishing (media products, movies and media research): I will have professional creative talents and skills, including photography, editing, digital editing, sound processing, interactive game design, CD-ROM media production, network design, etc.
5. Creative performance (creative writing, performing arts and dramatic arts): You will have professional creative talents and skills, including creative director, artistic director, director, script writing, photography and editing.