Secret 1: Hometown is the biggest guarantee for opening a shop.
Many people don't know that the operators of these snack bars are inextricably linked. For example, Chengdu snack bars are basically opened by Kaixian people in Chongqing; The shopkeepers of Guilin rice noodles are basically Guangxi Tianren, and most of them can climb relatives. I have been to many Chengdu snack bars around Beijing International Trade Center, and found that the owners of these shops are all related.
According to insiders, these shopkeepers inadvertently set up a barrier, making it difficult for outsiders to enter. First of all, many snacks have secret recipes. If there is no insider to teach them, outsiders can't know. Relatives of fellow villagers want to open a shop, and there is a great chance of getting the secret recipe. It is almost impossible for foreigners to get such an opportunity. Secondly, if foreigners use the tricks of snack bars easily, they are likely to cause trouble, from someone making trouble to going to court. There are a number of Shaxian snack bars in Wuxi, and the operators are not Shaxian people. Later, they were sued by Shaxian Snack Association in Fujian, saying that they were? Shanzhai? Snacks can't use the sign of Shaxian County. Finally, there are nearly 50 in Wuxi? Shanzhai? Shaxian snack was forced to close. Third, such snack bars often have several key ingredients that must be purchased from their hometown. If it weren't for fellow villagers, these raw materials could not be easily purchased. Fourth, the advantage between fellow villagers is that when opening a shop, it will save a lot of time to establish personal relationships, because everyone is a fellow villager and a relative, and often a word? Okay？ Yes, and there is not enough money to open a shop. Lend it to you. No problem. We are all relatives, so I'm embarrassed, and it's not good to borrow money to escape.
Secret 2: Standardization is equal to giving profits to others.
Some people may say, since these stores are all run by fellow villagers and related to each other, why not turn them into chain stores instead of operating independently?
The reasons here are more complicated. First of all, the financial strength of opening a store is not high, and it is doomed that neither the site selection nor the business area will be ideal, and the standardization is obviously congenital. Secondly, the positioning of these snack bars is the public, and the gross profit is not high. If you do standardization, you will give all your hard-earned profits to others, such as distribution centers. Because the preparation of a distribution center will cost at least millions of yuan, and after standardized operation, the number of dishes will be reduced, otherwise neither distribution nor production will meet the standards, which means that the operators will work in vain in the next few years, which is actually not cost-effective. In addition, most of the operators of these snack bars have no ambition to become a snack industry? KFC? Their original purpose is to support their families and lead a better life, so when they reach a certain scale, they will be satisfied and stop making progress.
Secret 3: If the shop area exceeds 70 square meters, you are dead.
According to industry sources, the area of this snack bar is also very distinctive, basically around 70 square meters, because it is an industry? Standard? If the area is too large, all the profits will be eaten up by the rent. A table? Guilin rice noodles? The operator calculated an account for the author. A 70-square-meter storefront has an average daily water flow of about 2,000 yuan. Excluding the cost of rent, water and electricity, staff salaries, grain and oil, the monthly net profit can reach about 20,000 yuan. In fact, the real profit level of most street snack bars: monthly net profit 1 ten thousand? Between 30 thousand yuan.
If you open a storefront with 100 square meters, the average daily flow will increase by less than 10%, while the rental cost and water and electricity cost will increase by 20%? 30%, the net profit will be reduced. Opening a storefront of 40 to 50 square meters can reduce the cost of rent by 20%? 30%, but because of the small passenger flow, the average daily flow will be reduced by about 40%. If frontispiece is reopened, the initial investment will increase, which is obviously beyond the affordability of these grassroots investors.
Secret 4: If you don't cook, the chef will always make money.
Another feature of these snack bars is that there are no real chefs. Because these snack bars are basically husband and wife shops, and the employees in the shops are also young people brought from their hometown. The basic standard is that the husband cooks in the back kitchen and the wife collects the bill in front. If my husband is too old to cook, what about the kitchen? Main spoon? Not the master's son, but a nephew, nephew or something, or an uncle.
As I said before, the average monthly net profit of this kind of small shop is about 20 thousand yuan. At present, a chef earns at least seven or eight thousand yuan a month, and almost half of his net profit goes to the chef. There is no need to hire a chef.
Besides, why did the clerk bring it from his hometown? Naturally, it is also to save costs. Please hire a worker in the city, at least 1500, and bring it from my hometown, which costs several hundred yuan a month. At the same time, because most shop assistants and shopkeepers are also related, the purpose of bringing them out is to let these children enter the world and gain more knowledge. Making money in the store is not the main factor, so the clerk is not demanding for salary.
Secret 5: The mall will never be yours? Food?
This kind of snack bar always chooses the location near the school and the community. For them, this is the basis for snack bars to make money, and the commercial street has never been their dish.
It is understood that the market positioning of snack bars is very accurate, basically serving students and men (mostly single men when dining), and the biggest feature of these people is that their eating attitude is casual, they can eat enough and are not expensive. Obviously, communities, schools and other areas are more in line with market positioning.
Most of the potential customers in the commercial street are couples and a family of three. The attitude of eating is not only to eat enough, but also to pay attention to the environment, mood, nutrition and brand, which are not satisfied by street snack bars.
In addition, the rents of shops around residential areas and schools are relatively cheap, 7,000 to 8,000 yuan a month, but not more than 10,000 yuan, while the rents of shops in commercial streets, even in secondary business districts, are at least about 20,000 yuan a month. As mentioned above, the average monthly flow of a small shop is 50,000 to 60,000 yuan. Choosing a store with a rent of more than 20,000 yuan is simply asking for death, otherwise it will be a loss even if it is done. Moreover, there are no target customers of snack bars in the commercial street, and it is also a big unknown whether it can achieve a monthly flow of 50,000 to 60,000.
Secret 6: Selling only carbonated drinks is a mystery.
I don't know if readers have noticed that this snack bar rarely sells wine or even beer, but basically sells carbonated drinks, and most of them are mainly in small packages. There is a mystery in this.
First of all, as mentioned above, the target customers of snack bars are mainly students and men. The purpose of their meals is only to eat enough, so they will not choose to drink, that is to say, the demand for drinking is not high. If you enter, it will increase the inventory cost.
Secondly, small packaged drinks have a large profit margin. The cost of a bottle of 3 yuan-priced beverage is more than 1 yuan, and the profit is 50/50. Don't underestimate the snack bar. Although you don't buy much in a single store, don't forget, as mentioned above, these snack bars are all related. If they buy together, the purchase volume will not even be lost to large supermarkets, and the purchase price will naturally be very low. As for not selling large packaged drinks, it is also related to the target customers, who are basically single guests. Who will have nothing to drink 1 liter?
Third, carbonated drinks have another advantage, that is, they are easy to swell up and make people feel full quickly. This can speed up the turnover rate. After all, this snack bar is not big. If you don't make a fuss about the turnover rate, it's not easy to make a net profit of 10,000 to 20,000 a month.