1. Expand market share: Tang De Film and Television is a film and television company with good market performance and mature business model. By acquiring Tang De Film and Television, Zhejiang Satellite TV can rapidly expand its market share in the film and television industry and enhance its competitiveness.
2. Rich content resources: Tang De Film and Television has rich film and television resources and production experience, which can provide more high-quality content for Zhejiang Satellite TV. Through this acquisition, Zhejiang Satellite TV can further enrich the content library and meet the diverse needs of the audience.
3. Expand overseas markets: Tang De film and television have a certain popularity and influence in overseas markets, and Zhejiang Satellite TV has an extensive overseas distribution network. Through this acquisition, Zhejiang Satellite TV can further expand overseas markets and improve its international competitiveness.
4. Achieve synergy: Zhejiang Satellite TV and Tang De Film and Television are complementary in business, and the merger of the two can produce synergy and improve the overall operational efficiency and profitability. In addition, Zhejiang Satellite TV can also use the experience and resources of Tang De film and television to improve its production level and business development ability.
To sum up, the main purpose of Zhejiang Satellite TV's acquisition of Tang De film and television is to expand market share, enrich content resources, expand overseas markets, achieve synergy and improve market position and competitiveness.