In terms of product development, Li Ning Company has established a first-class product design and development center in Asia, introduced international advanced development and management mechanism, hired first-class designers, printmakers and professional development and management talents at home and abroad, strengthened market research and design and development, gradually improved the scientific and technological content and overall quality of products, and enhanced brand competitiveness.
In the construction of marketing network, Li Ning Company can be said to be outstanding. Among similar products, the market share is among the best. Li Ning Company has also developed a leading storefront identification system, and achieved a strong storefront identification effect by adopting uniform and distinctive storefront decoration.
"From sports, for sports" is the tenet that Li Ning Company has always adhered to. Since 1990 Asian Games invested heavily in supporting the China sports delegation, Li Ning has been paying attention to and supporting the development of sports in the world, especially in China. At the192 Barcelona Olympic Games,196 Atlanta Olympic Games,196 Paralympic Games and the 2000 Sydney Olympic Games, China athletes wearing "Li Ning" brand clothes can be seen everywhere. Li Ning Company also sponsors China gymnastics team, shooting team, diving team, weightlifting team and other national sports teams all the year round. Overseas, "Li Ning" also sponsored the French gymnastics team, the Czech gymnastics team and the Russian delegation of the 2/KLOC-0 Universiade.
On the support of special sports equipment, Li Ning Company also has outstanding performance: "Li Ning" designed and provided a full set of professional competition equipment for China Volleyball League 16 teams, specially designed and developed unique equipment for 26 teams in the Eighth National Games, and provided a full set of training and competition costumes for the French gymnastics team, which all reflected the professional design and production level of Li Ning Company.
Starting from 1999, Li Ning Company put "brand internationalization" on the strategic agenda. Li Ningren regards "internationalization" as an internal behavioral process with a clear direction, rather than a simple goal or symbolic symbol. 1February, 1999, the company cooperated with German SAP company to establish an advanced ERP (Enterprise Resource Management) system synchronized with the world. In August of the same year, the company participated in the World Sporting Goods Expo held in Munich for the first time on behalf of China's sporting goods industry, and began to enter the European market by way of brand entry. In 2000, "Li Ning" expanded its franchise in nine European countries, including Spain, Greece and France. In June of the same year, "Li Ning" successfully sponsored the French Gymnastics Association and became "the only competition and award-winning equipment of the French gymnastics team"; In July 20001year, "Li Ning" signed a contract with top Italian and French designers ... "Li Ning" is making rapid and steady progress on the road of brand internationalization.
"Don't be Nike in China, be Li Ning in the world"-this is the goal that Li Ning people pursue unremittingly.