According to Baidu Encyclopedia, Feiyue Rainbow digital commerce Co., Ltd. (formerly "Feiyue Rainbow Mall Co., Ltd.") was established in 1984, and is controlled by aviation industry corporation of china. After years of development, the operation mode of Guorainbow is constantly changing according to the changes of the market, from the initial "department store+supermarket" to "department store+supermarket +X", and then to the development of new formats such as shopping centers and convenience stores. Above the rainbow, an old brand always faces consumers with a brand-new look. It can be seen that flying over Rainbow Shopping Mall belongs to aviation industry corporation of china.