Shenzhen Gelisi Clothing Co., Ltd. (hereinafter referred to as Gelisi) released the 2020 annual financial report and the 20021first quarter financial report. In the whole year of 2020, the revenue of Gree, which is mainly engaged in high-end fashion business, plummeted by 24.9% year-on-year to 65.438+0.96 billion yuan, and the non-net profit attributable to shareholders of listed companies plummeted by 37.65438+0% year-on-year to 65.438+0.9 billion yuan. Driven by the proceeds from the disposal of part of the equity of Baiqiu Network, the net profit of Gree Sigui's mother increased by 24.80% year-on-year to 445 million yuan.
The impact of the epidemic in 2020 caused the performance of Gree to plummet. However, the performance of each channel is not the same. The direct channel revenue of Gree only decreased by 3.22% to 654.38+39.5 million yuan, while the franchise channel revenue plummeted by 36.97% to 499 million yuan.
Like many other fashion companies, thanks to the rapid rise of e-commerce under the epidemic, Gree's online income doubled to 249 million yuan, accounting for more than 13%.
In addition to the rise of e-commerce driven by the wave of the times, the doubling of its online business is also largely due to the company's active investment in e-commerce, such as independently building a live broadcast operation platform and marketing team, and regularly broadcasting live broadcasts at headquarters to promote brand image.