Relying on the single frequency network of terrestrial digital TV, Guang Bei Media Mobile TV has successfully built business platforms such as bus TV, taxi TV and social car TV. As of June 5438+February 3, 20081,the total number of bus TV terminals has reached 24,000, and the total number of terminal receiving equipment of various business platforms has reached 35,000, with daily audience exceeding130,000. According to the monitoring data of CCTV Market Research Co., Ltd. (CTR), the mobile TV receiving terminal of Guang Bei Media runs stably, with an average annual pass rate of 97.03%.
Since its launch, Guang Bei Media Mobile TV has always adhered to the correct public opinion orientation, based on the media positioning of "serving the government's public management" and "serving the citizens' wonderful life", and has formed a complete audio-visual program transmission network by continuously tapping cultural industry resources. Adhering to the concept of real-time, interaction, service and innovation, the program content is close to the people and positive, giving full play to the advantages of urban service media, emergency media and transportation media. It has been supported and affirmed by the State Administration of Radio, Film and Television, the Propaganda Department of the Municipal Party Committee, the Municipal Bureau of Radio, Film and Television, and Guang Bei Media Group, and has become a super outdoor TV new media loved by the citizens of the capital.