What are the three strategies of enterprise strategy?

The three major strategies of an enterprise are: total cost leading strategy (which requires resolutely establishing efficient production facilities and making every effort to reduce costs on the basis of experience), differentiation strategy (which makes the products or services provided by the company different and establishes something unique in the whole industry), and specialization strategy (which focuses on a special customer group, a subdivided product line or a regional market).

Enterprise strategy means that an enterprise chooses suitable business fields and products according to its own resources and strength according to environmental changes, forms its own core competitiveness, and wins in the competition through differentiation.

What aspects does the enterprise strategic planning include?

1, strategic goal

The setting of strategic objectives is also the development and clarification of corporate vision. The strategic objectives further clarify the corporate mission, core values and corporate culture.

2. Development planning

Development planning is a top-down thinking, which is to plan the things to be done every year in stages according to strategic objectives, and it is the theoretical basis of unified thinking of enterprises. Enterprises should use development planning to guide and direct various plans, especially the node arrangement and comprehensive balance of annual business plans of various departments.

3. Investment and financing planning

The strategic planning of enterprise investment and financing should start from the perspective of financial value management, how to improve the creative ability of cash flow and realize the management of enterprise asset operation efficiency.

Strategic analysis

Strategic analysis is to summarize the key factors affecting the development of enterprises and determine the specific influencing factors in the strategic selection steps, which includes the following three main aspects:

(1) Determine the mission and objectives of the enterprise, and take the mission and objectives of the enterprise as the basis for formulating and evaluating the enterprise strategy.

(2) Analysis of external environment, including macro environment and micro environment.

(3) Internal condition analysis, strategic analysis should understand the relative position of the enterprise itself, what resources and strategic capabilities it has; Understand the interest expectations of relevant stakeholders in the enterprise and how these stakeholders will react in the process of strategy formulation, evaluation and implementation.