brand introduction
Anta Sporting Goods Co., Ltd. is mainly engaged in the production and trade of sporting goods in Chinese mainland, including footwear, clothing and accessories. The company focuses on the sporting goods market in China, and has several brands, including "Anta", "Anta Children", "Philo Children" and "NBA". The company also engages in exclusive manufacturing business through its subsidiaries. The subsidiaries of the company include Anta Industrial Group Co., Ltd., Power Sporting Goods Co., Ltd. and Ruidong Sporting Goods Co., Ltd.
As a leading brand in the sporting goods industry in China, Anta has been providing functional and cost-effective sports products to consumers in China, covering many sports fields from mass sports to professional and minority sports, such as running, comprehensive training and basketball.
Anta supports the development of athletes in China, and is a partner of Chinese Olympic Committee 16 years. Anta sponsored 22 pieces of Olympic equipment for China national team, including winter sports, boxing, taekwondo, gymnastics, karate, weightlifting, wrestling and trampoline. In June this year, Anta signed a contract with the Chinese National Swimming Team and formally became a strategic partner to provide professional sports equipment for the athletes of China Swimming Team. Anta and the Chinese national swimming team have become strategic partners, which shows Anta's efforts in promoting the Olympic spirit and national spirit for many years and is conducive to further enhancing Anta's brand influence and brand value. At the same time, the Antafa _ China sports delegation will receive the award-winning equipment "Champion Dragon Suit" for the 2020 Tokyo Summer Olympic Games.
Brand development prospect
It is generally believed that the future sporting goods market will enter another golden period. In addition, China has updated its birth policy to encourage families to have a third child. With the implementation of the three-child policy, the children's wear market is expected to become another stronghold of sporting goods brands. Specifically, the leading sports brands, with their strong fundamentals, gain a larger market share with smaller market participants. After years of development, China consumers not only pursue high-quality sportswear products, but also demand differentiated products to meet their unique needs. At the same time, due to the rise of the national tide, China brands are becoming more and more popular.