Relying on brand, selling credit and connecting banks and enterprises is a sentence that Fu Shubing has always emphasized. He said that it is difficult for SMEs to raise funds, especially after the international financial crisis. The traditional financial system with banks as the main body can no longer fully meet the industrial upgrading and structural adjustment of small and medium-sized enterprises in the post-financial crisis era, and various financing needs have emerged in the process of changing from labor-intensive to knowledge-intensive and intelligence-intensive. In 2009, Xinxin launched the first litigation preservation guarantee business and the first project performance guarantee business.
In the past three years, Xinxin Group has provided financial services such as financing guarantee for more than 800 enterprises through innovative counter-guarantee methods. This year, Xinxin will organize the 1000 corporate customers that the company serves in an innovative way, so that they can communicate with each other and reduce the financing costs of enterprises through mutual insurance and industry joint insurance. At the same time, it will also provide financing guarantee for small enterprises for 1 10,000 large agricultural households, and provide financing guarantee for disabled welfare enterprises with a total amount of 1 100 million yuan.
Our goal is to build a financial supermarket, so that people can find their own financial products in the financial supermarket just like shopping in the supermarket. Fu Shubing said.