The essential value of big data is to turn numbers into evidence, predict the future with laws and assist decision-making. This will affect the decision-making culture of enterprises, and the decision-makers of enterprises will change from the intuition and experience of some high-paid people (hippos) to paying attention to facts and letting data be the master. This is a great challenge, not in the application of technology, but to change the original operating inertia. An example that can be learned is Amazon, which is not so much an e-commerce, but rather a corporate culture of big data companies, which is data-oriented. Amazon provides data support for decisions such as what products shelves/people recommend and whether to launch new business investment projects by tracking what users buy, what products they view and the habits of browsing websites.
2. Users do employee appraisal.
The era of big data makes users the masters of business activities. Perhaps in the past, enterprises may also use information asymmetry to make users think that the products they provide are the best and product-oriented; In the Internet age, users have various means to obtain information. With the popularity of Weibo and WeChat, the market has undoubtedly turned to user-oriented. The rewards and punishments of employees are no longer based on the judgment of superiors, but should be transferred to the satisfaction of users. Take Haier as an example. In the assessment of "delivery according to contract, overtime is free", users will judge whether it is overtime, and users' praise can also be rewarded. If users complain, you have a problem. This truly embodies the "user-centered".
3. Business innovation reconstructs the value chain.
After taking users as the center, enterprises need to try their best to mobilize and allocate all resources to meet users' needs quickly. After using the method of integrating internal organizations to improve operational efficiency, enterprises often analyze and optimize the enterprise value chain through big data, IOT awareness and other technologies in order to pursue business innovation and maximize efficiency. This is actually bringing the value chain to a higher value space with business innovation. The most typical example is Alibaba, which has turned an e-commerce company into a financial company and a cloud service company.