According to Bin Chen's resume, since 1998 joined Dongfeng Company, Bin Chen has worked in Dongfeng Company for 22 years, including 1 1 year R&D, 4 years of large-scale manufacturing, 5 years of party-mass management and 2 years of enterprise management experience.
In fact, as early as March this year, the leadership of Dongfeng Motor Corporation made a round of adjustment. Zhang Zutong, member of the Standing Committee of the Party Committee of Dongfeng Motor Group Co., Ltd., deputy general manager, concurrently chairman of Dongfeng Motor Corporation, secretary general of PSA Group, and head of business in China (gregoire? Olivier) served as vice chairman.
It seems not surprising that Li Jun left Dongfeng Shenlong this time.
Looking through Li Jun's past resume, it is not difficult to see that Li Jun has worked in Dongfeng Company for nearly 30 years. 1992, served as the comprehensive planner and deputy section chief of the business planning department of Dongfeng Company, and then moved to Dongfeng Shen Feng, Dongfeng Nissan, Dongfeng Shenlong and other major companies under Dongfeng.
In fact, Li Jun joined Shenlong at the most difficult time. On February 4, 20 18, 18, Li Jun was transferred to the position of executive deputy general manager of DPCA. But the dragon was in an awkward position. In the past few years, despite being stung by reality, Shenlong Automobile has never let go of its tight heartstrings, trying to find a glimmer of light in the narrow crack of the door through round after round of reforms. However, we have to admit that the internal management problems of Shenlong have been hindering the development of the company.
Even Zhu Yanfeng, chairman of Dongfeng Company, has transferred the management of Shenlong three times since he took office. As the executive deputy general manager of Shenlong Automobile and the main leader in the formulation and promotion of the "Yuan" plan, frankly, since it was put forward and implemented in September last year, "we have worked very hard and the results are not satisfactory". Obviously, Li Jun didn't turn the dragon around.
The data shows that the cumulative sales volume of Shenlong Automobile in the first seven months of 2020 was 27,000 units, down 64% year-on-year, less than one tenth of the sales target. Obviously, when the domestic passenger car market picked up obviously, Shenlong did not keep up with the pace of the market.
However, Li Jun did not work hard for Shenlong. From 2065438 to September 2009, Shenlong Automobile put forward the "Meta Plan". The goal is to achieve the overall sales volume of 400,000 vehicles and the revival of Shenlong through the efforts of three stages: "nourishing yuan", "consolidating yuan" and "expanding yuan". Among them, in the "Guyuan" stage (2020-202 1), the sales volume increased to 250,000 vehicles, and the break-even point was further lowered to 6.5438+0.5 million vehicles, so as to restore the system capacity and realize stable profit.
Li Jun, executive deputy general manager of Shenlong Automobile, once said: "I hope that through the' meta plan', Shenlong can achieve profitability in 2020." However, in the first half of the year, the actual loss of Shenlong was 654.38+0.3 billion. At present, it is not optimistic whether Shenlong Automobile can achieve profitability in 2020.
In fact, the decline of Shenlong automobile has long been a sign. As early as 20 16, Shenlong automobile began to show fatigue, and its sales volume decreased by 14.77%. Since then, it has gone downhill. By 20 19, the annual sales volume of DPCA was only 1 13600, a decrease of 55%.
Zhang Zutong, chairman of Shenlong Automobile, also bluntly said when analyzing the reasons for poor management of Shenlong: "The managers of Dongfeng did not fully understand PSA, and the managers of PSA did not fully understand the needs of customers in China market and China, which led to differences in the daily internal management of Shenlong Company, which led to low management efficiency."
Indeed, managers are the key to the success or failure of a company. As early as the reign of Qiu Xiandong, the sales volume of Shenlong automobile soared, with a good result of 704,800 vehicles in 2065,438+05. Qiu Xiandong was promoted to vice president of Dongfeng Company in the following year, and later transferred to FAW as member of the Standing Committee of the Party Committee and deputy general manager.
However, after Su Weibin took over, the sales of Shenlong Automobile began to decline. In 20 17, the sales volume of DPCA was only 378,000 vehicles, and its domestic market share dropped from 2.6% in 20 16 to 1.8%. Subsequently, in 20 17, Shenlong put forward the "plan to return to the track", and implemented the "three-step" strategy, including "gaining a foothold in 20 17, returning to the track from 20 18 to 2020, and pursuing from 200210 to 2023. ?
However, it was not until 20 18 that Li Jun took over the Dragon that he failed to "return to the track" as he wished. ?
In fact, the gradual decline of Shenlong automobile in recent years is not unrelated to its turbulent personnel changes. In addition to the frequent changes of the general manager from Qiu Xiandong to Su Weibin and then to Li Jun, the executives within the two brands of Shenlong Company are also in turmoil. 20/kloc-in August, 2007, Che Yanhua, deputy general manager of Dongfeng Citroen, and Rao Jie, general manager of Dongfeng Citroen, left their posts one after another. After a year, Wu Shaoge, deputy general manager of Dongfeng Peugeot France, also resigned. It can be said that the protracted personnel turmoil continues to reduce the competitiveness of Dongfeng Citroen and even Shenlong Automobile.
In addition, what makes the company tremble is Shenlong's attitude towards employees. At the beginning of 20 18, Dong Biao and Dongxue evacuated from Beijing and Shanghai in a limited time and moved back to Wuhan headquarters. Without consulting the employees and explaining the relocation plan, the company forced the employees to relocate on the grounds of canceling the labor contract, which led to the collective anger of the employees in Shenlong.
And the employees inside Shenlong automobile are also suffering. The company adheres to the rule of not laying off employees, and employees "only go out but not in", resulting in a large number of brain drain. It can be said that from the desire for glory to the desire for life and death, the collapse of Shenlong in recent years has seriously penetrated into factory employees.
The frequent loss of top managers, slow product pouring and serious loss of dealers, coupled with the strong relocation of Peugeot and Citroen brands to Wuhan, have led to increasingly fierce internal contradictions. Even though the reform programs such as "Return to Orbit Plan" and "Meta Plan" have been introduced within Shenlong, the reform results have little effect. After that, Shenlong gradually lost its way in a series of situations, such as unstable internal structure and frequent failure of product strategy, which naturally accelerated the decline of Dongfeng Peugeot and Dongfeng Citroen in China market. ?
Even so, the two sides of the joint venture company did not give up Dongfeng Motor. At the end of 2065438+2009, Dongfeng Company and PSA Group signed a new strategic alliance cooperation agreement, including extending the joint venture period to 2037, keeping the shareholding ratio of 50% to 50% unchanged, opening up platform resources and introducing new brands, technologies and products. The support of both shareholders will undoubtedly be given.
As one of the earliest joint venture brands in China, today's Shenlong Automobile is in a desperate situation of life and death. Under the internal and external troubles, after Li Jun said goodbye, can the new successor save Shenlong Automobile? Didi special car will continue to pay attention.
Text/seal sweet
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.