In accordance with the principles of localized design, localized manufacturing and localized marketing, Guizhou Haier Electric Appliance Co., Ltd. takes innovation as the core and adheres to the development strategy of high quality assurance, high added value and high growth. Create a strategic platform to compete with international large enterprises in management mechanism, market development and technological innovation. By the end of 2006, the cumulative production and sales volume of Haier refrigerators in Guizhou reached 4.38 million units, with an output value of 6.4 billion yuan, and the enterprise developed at an average annual rate of more than 30%. Guizhou Haier Electric Appliance Co., Ltd. has employees 1249, of which 2 are based in Qingdao and the rest are local employees. /kloc-in the past 0/0 years, Guizhou Haier Electric Appliance Co., Ltd. has promoted the common development of nearly 30 local supporting enterprises, directly or indirectly solved the employment problem of more than 5,000 people and made positive contributions to the economic development of Zunyi City. In 2007, Guizhou Haier Electric Appliance Co., Ltd. is expected to complete the production and sales of10.3 million units.
With the increasingly fierce competition in the home appliance market and the reshuffle of the home appliance industry at home and abroad, the refrigerators of Guizhou Haier Electric Appliance Co., Ltd. sell well all over the country, benefiting from the localized design and excellent product quality that meet the needs of users. With the strong R&D resources of the Group, Guizhou Haier independently developed 39 series and 208 models of products. The products produced are at the international advanced level in fluorine-free technology, antibacterial technology, -7 soft freezing technology, frequency conversion technology, preservation technology and European A++ energy saving. At the same time, the company has established a perfect information system to ensure the efficient operation of the system.