In the past 10 years, China's online literature led by Wen Yue Group has developed rapidly. Among them, Qidian (formerly known as Shanda Literature, the Reading Group established by the integration of Tencent Literature and Shanda Literature in March 20 15) initiated the VIP paid reading mode in 2003, and became the hero of establishing order in the online literature market with a simple and clear profit and sharing mechanism.
However, with the gradual sinking and popularization of the Internet, more and more people in the third-and fourth-tier markets and below have joined the army of netizens, and users' demand for free reading is increasing day by day. The aura of VIP payment mechanism is no longer, and even to a certain extent, it has formed a higher threshold for new users.
The rapid development of mobile Internet and big data has spawned new business models and marketing models, and also created an adequate business environment for the free realization of online texts. The advertising sharing mechanism can effectively ensure the author's income and fundamentally squeeze the living space of piracy stations.
Shanghai Falcon Network Co., Ltd. sensitively followed the industry and launched the free novel APP "Falcon Reading". Many trial users download and use it, on the one hand, they feel easy to use, on the other hand, they are also very confused. Why is it so easy to use and free? I interviewed He Laoshi, the head of Falcon novels, and answered some questions that everyone was concerned about.