MD(ManagingDirector) system is a set of position management mechanism designed by the company according to the practice of international investment banks and the actual situation of the company, and the position sequence established outside the administrative sequence. At present, the employment, performance management, salary and welfare and career development of employees in the company are mainly realized through rank sequence, which breaks the influence of official standard.
Responsibilities of marketing director, immediate superior: general manager of the company. Direct subordinates: regional sales manager and marketing manager.
Extended data:
According to the actual situation of the enterprise, the marketing director analyzes and formulates the business operation mode, long-term development goals and strategic decisions of the enterprise, and formulates reasonable target plans and task indicators for the enterprise, so that everyone can carry out their daily work smoothly according to the strategic plan of the enterprise. There are many evaluation indicators for marketing directors, but they boil down to one: sales performance and profit rate.
First, the marketing director should build a lean, stable and efficient marketing team, and give full play to the team's market development ability and execution, strictly control marketing costs, and promote the maximization of sales profits.
At the same time, as a top sales manager, it is important to pay attention to the mentality pattern. Virtue is greater than actual business ability. The main job of the marketing director is to set the sales target of the team, help subordinates to make clear the direction, adjust their emotions, determine the sales target and plan to supervise their actions, and assist in negotiating and coordinating the relationship between departments.
Second, the salary system of marketing director should be formulated as: basic salary+team management commission+performance.
3. The marketing director promises that the company will complete the quarterly and annual sales targets and special tasks and be fully responsible for the sales work. This evaluation can only be measured by ability and suitability for this position. If the assessment fails to meet the standards or the company is not satisfied, the company has the right to notify the parties to suspend their posts at the first time.
Terms of reference:
1. Review and prepare the work plans of subordinate departments.
2. Make sales plan and market analysis report, and report to the company for discussion and approval.
3. Assign sales tasks
4. Distribute sales funds
5. Review and sign contracts with customers in the province.
6. Evaluate the working efficiency of subordinate departments
7. Work arrangement of the heads of subordinate departments
8. Visit important customers
9. Check the working status of subordinate departments.
10. Analyze and reasonably formulate the organizational structure of this department.
1 1. Prepare the profit and loss analysis of the economic benefits of this department.
12. Review the rules and regulations of subordinate departments
13. Organize the training of department leaders
14. Organize a marketing seminar.
15. approve the use of unplanned funds
16. supervise and review the company's asset management and the management of subordinate departments.
17. Organize market review and commendation meeting.
18. Handling customer disputes
19. Coordinate the work of various departments at the same level
20. Review the expenses of subordinate departments.
2 1. Evaluate the cost of sales
22. Audit of advertising promotion activities
23. Key account file management
24. Responsible for each sales area.
25. Examination and approval of advertising promotion distribution scheme
Baidu encyclopedia -md
Baidu Encyclopedia-Marketing Director