Pepsi released an advertisement for exchanging points for fighter planes.
John Leonard, an American student, is studying in business school. He has been obsessed with machines and models since he was a child. Pepsi is very famous in the United States, and its reputation is naturally guaranteed. After the advertisement was released, it caught the attention of John Leonard, especially the fighter plane. After seeing this advertisement, John Leonard decided to save the 7 million points, because it was his childhood dream.
The American got 700 points.
7 million points is almost impossible. According to the regulations at that time, one point needed a coke bottle cap. Such a huge number of points is almost an impossible task, and Pepsi released such an advertisement because no one can do it, but where there is a will, there is a way. Fighter was John Leonard's dream, so he had to make up the 7 million by any means. Then he chose to lobby around and collect other people's coke bottle caps. With his unremitting efforts and persistence, it took him more than a year to finally save up 700 bottle caps. At that moment, he was so excited that he seemed to see the fighter plane waving to himself. When he took the bottle cap to the coke company for it. A bolt from the blue hit him.
Unable to exchange fighter planes, the Americans took Pepsi to court.
Harrier fighter is a military fighter and can only be used in military and war. Ordinary people can't buy it no matter how rich they are. Pepsi made this advertisement because it expected that no one could accumulate so many points. Unexpectedly, John Leonard was very angry and didn't want to waste his efforts for more than a year, so he took the Best Company to court. According to the law, PepsiCo will refund John Leonard the cost of coke, but even so, the time and energy he spent collecting coke bottle caps will never come back. Pepsi's false advertising behavior disappointed many people. When you have a great dream, worked hard for it, experienced all the difficulties, and are about to realize your dream, you can imagine how disappointed John Leonard would be at that time.