According to the stone. Com, Taobao Tianxia Media Co., Ltd. is a joint venture between Zhejiang Newspaper Digital Culture Group Co., Ltd. and Zhejiang Taobao Network Co., Ltd., and is an outsourcing company of Ali. Taobao is a holding subsidiary of Alibaba, and Taobao is Alibaba's shopping platform. Taobao world starts with media content, and Taobao mainly operates and sells.