Brief introduction of Beijing Guang Bei Media Group Co., Ltd.

Its establishment is an important achievement of the collectivization and industrialization reform of domestic radio, film and television industry. Beijing Guang Bei Media Group Co., Ltd. relies on the resources owned by Beijing Radio, Film and Television Group to participate in the investment and management of radio, film and television, newspapers and magazines, books, audio and video, culture and education, sports and entertainment, Internet, real estate and other fields. At present, the company has many subsidiaries such as mobile TV, digital TV, newspaper publishing and film production.

Beijing Guang Bei Media Digital TV Co., Ltd. is affiliated to Beijing Guang Bei Media Group Co., Ltd., and its main shareholders are Group Corporation, Beijing TV Station, Beijing Broadcasting Corporation, Beijing gehuayouxian TV Network Co., Ltd. and Beijing Gehua Culture Development Group. The registered capital of the company is 45 million yuan.

Authorized by Beijing Radio, Film and Television Group, Beijing Guang Bei Media Digital TV Co., Ltd. is the only operator in Beijing that has been approved by the State Administration of Radio, Film and Television to carry out digital cable TV business, and is responsible for the overall planning and comprehensive development of digital TV in Beijing.

As an integrator of Beijing digital TV content platform, Guang Bei Media Digital TV Co., Ltd. is mainly committed to establishing and maintaining Beijing digital TV (pay TV) brand. The company will organize excellent programs and channels throughout the country and even around the world to form a service brand of Beijing Digital TV. The company will formulate the sales strategy of the program and manage the pay TV channels under the Beijing Radio, Film and Television Group.

Service brand is the core of digital TV market competitiveness, but it is ignored by China media industry. Brand building and maintenance is the carrier of digital TV's core competitiveness and the core value of digital TV enterprises. The goal of digital TV company is to build a digital TV operation system with Beijing characteristics under the overall framework of digital TV business of General Administration, combined with Beijing characteristics and based on the principle of highest efficiency and maximum benefit.

Digitalization of radio and television is a revolution in the media industry. The rise of digital pay TV will not only change the viewing mode of TV, but also inherit the life context of TV's future development.