There are many herbal teas in Guangdong. According to historical records, the most famous one is Wang Laoji herbal tea, which is mainly made of local medicinal materials. The water bowl herbal tea was first introduced, which was initiated by Wang Zebang, a native of Heshan, on 1828 in Jingyuan Street, Guangzhou 13th Line. At that time, that area was not only a place where businessmen gathered, but also a place where dock porters and rickshaws moved. Those who get angry in business disputes, do heavy work in the scorching sun, drink too much in entertainment, get wet in the summer of long-distance trafficking, eat too much barbecue and fried, or have a sore throat, all like to spend two copper coins to buy a bowl of Wang Laoji herbal tea to disperse. Therefore, the demand exceeds supply. Soon, many vendors of Wang Laoji herbal tea appeared in the city, and many Wang Laoji herbal tea carts sold along the street became the first in Guangzhou. As the saying goes, "One side of the water and soil raises one side, and one side of the herbs cures one side of the disease." At that time, there was a folk song: "Drinking Wang Laoji often will starve a hundred doctors." As we all know, Wang Laoji is synonymous with Guangdong herbal tea. Historical legends bear the responsibility of ordinary people 184 1 year 1 year. 10 On October 20th, the Humen War broke out, and the Qing Dynasty had to send the prefect of Hunan Province to lead the troops to help. However, when Xiang arrived in Guangdong, he was acclimatized, ate too much pepper and became ill. The original defenders were thirsty, had difficulty breathing and were in a crisis in the war. Under the appeal of local soldiers and civilians, "Wang Lao Ji" sent all the ingredients of herbal tea to Humen and Huangpu, and directed the villagers to boil herbal tea in dozens of big copper pots for a few days, and the medicine was cured. The role of modern enterprise system in transforming tradition is, on the one hand, technological innovation, on the other hand, improvement of business model. The current "Wang Lao Ji" comes from Guangdong, Guangxi and Jiangxi. With the help of constant temperature, constant humidity and aseptic operation, the efficiency is extremely high. They have now reached 100% in more than 2,000 pharmacies in Guangzhou, expanding the main sales area from Guangdong and Guangxi to Hunan, Hubei and Sichuan, and the "three stoves" along the river are within their target range. They just held a large-scale trade fair in Changsha, attended by Lv Qin and Xu Yinchuan, the national chess players of our province, as "image ambassadors", and now 70% of them have been put on shelves in more than 500 pharmacies in Changsha. Guangzhou time-honored brands generally face the same dilemma. The reason why "Wang Lao Ji" can sit and watch Yun Qi is because he keeps pace with the times. Where there are Cantonese people, there are herbal tea shops. Guangdong has had three treasures, litchi, roasted goose and herbal tea shops since ancient times. This "three treasures" has become a specialty of Lingnan.
"Wang Lao Ji" is also very famous in Hong Kong, which is the pioneering achievement of the descendants of "Wang Lao Ji". In the mainland, it was handed down from generation to generation by Guangzhou people. Among the 27 time-honored brands recognized by the Guangzhou Municipal Government, there are 4 pharmaceutical brands: He Jigong, Chen Liji, Pan Gaoshou and Jingxiutang. However, "Wang Lao Ji" has the largest market share, and the annual sales of boxed drinks, bagged granules and herbal tea produced by Goat City Pharmaceutical reached 1 100 million. There is also the Jiaduobao Group founded by Chen Hongdao, a native of Dongguan, which produces "Wang Lao Ji" in red cans with an annual performance of 300 million yuan. Its goal is symbolic: to produce "Coca-Cola in China". By 2008, the sales of red canned Wang Laoji herbal tea exceeded 654.38+000 billion yuan, becoming the first brand in China canned beverage market, surpassing Coca-Cola and Pepsi. The forerunner of China's entry into WTO.
184 1 year, the British army broke through the Humen fortress and went to Sanyuanli to do evil, which was repelled by local farmers and encountered heavy rain. Many people are ill. Guangzhou officials of the Qing government advised them to drink a bowl of Wang Laoji herbal tea in Jingyuan Street every day, and the result was within three to five days.
Those soldiers have regained their strength. Since then, "Wang Lao Ji" has become famous overseas, and overseas Chinese who brought Wang Lao Ji herbal tea to the Commonwealth region have received preferential treatment of duty-free release. This paper describes the Travels of the New World written by Liang Qichao during his visit to the United States from 1898 to 1903. "Westerners like to use Chinese medicine, so it is often enough to get rich. There is so-called Wang Lao Ji herbal tea. In Guangdong, each copper coin is affixed with two pence, and it costs five to ten dollars to sell to westerners. He can make an analogy. "
"Wang Lao Ji" is a good omen for heaven.
1925 10, Mao Zedong lives with his mother Yang Kaihui and their two sons at No.38, Qian Miao West Street, Dongshan. One day, I chatted with Guangdong Provincial Party Secretary (son of Chen Duxiu) and asked Chen for the meaning of the word "Wang Lao Ji". Chen's explanation is that "the * * * production party, guided by Marxism-Leninism of the ancestors, is the teacher of the king and has the support of the people, which in itself is a good sign. Runge came to Guangdong to run a peasant movement workshop, Zhenghe Avenue,
The Great Revolution failed and Chen Yannian died. 1928, Mao Zedong went to Sujiapo, Yongding County, Fujian Province for recuperation due to illness. When he thought of Guangzhou and Chen Yannian, he asked He Zizhen to buy this herbal tea. Later, he found Wang Laoji through the underground traffic station, and Mao Zedong gradually recovered. He stood on Sujiapo and looked at Nanyue, and his heart was full of ups and downs. He casually sang a song "Picking Mulberry Seeds": "Life is easy to get old, and when you are old, you will double ninth, and now you will double ninth. Battlefield yellow flowers are particularly fragrant; The autumn wind is strong in a year, not like spring, but better than spring, and Wan Li is frosty. "