What does the advertising strategy department do?

The responsibility of the planning department is mainly responsible for the positioning of the project and the writing of the planning report; Responsible for product promotion and implementation, product creativity and promotion strategy formulation; According to the company's business development strategy, make annual, quarterly and monthly promotion plans; Formulate promotion plans at all stages, and formulate corresponding promotion planning schemes; Responsible for the organization, planning and implementation of public relations activities in public places outside the project; Service management of the project, formulate relevant service measures and corresponding management systems, as well as corporate publicity, communication and coordination with the media;