Tian Tong Street in Yi Dao.
Yi Dao's car was named Yi Dao. At first, this name, which entrusted the founder Zhou Hang with a deep wish, really complemented its development path. In 20 10, the special car service in Yi Dao began to run formally, but the market of online car service mode, such as Didi, which people are familiar with now, was only a desert at that time, and no one cared about it. As the first online car-hailing platform in China, Yi Dao had no rivals in the first few years, and its development speed and prospects made it favored by many investors.
Yi Dao, which started its barbaric development mode, has been expanding its market. After attracting a lot of financing, we also expanded the number of drivers on our platform by charging as much as possible, attracted users at low prices, and won the online car driver. Yi Dao with deep pockets really likes the scenery here. At its peak, Yi Dao occupied 90% of the domestic online car-sharing platform market. At this time, the bustling scene also blinded Zhou Hang's eyes. In 20 14, he refused a number of financial investment requests, thinking that there was no need to sell his equity, and he was happily waiting for the arrival of the new year.
get lost
Zhou Hang may have anticipated that Yi Dao will first face a competition to determine the market. After all, no enterprise can swallow the whole market by itself, but he never imagined that Yi Dao would lose so badly. While the concept of online car rental is extremely hot, its market continues to expand under the exploration of relevant pioneer enterprises, and many fund predators begin to enter the market. On 20 14, many investors rejected by Yi Dao turned their funds to similar brands. With many gold owners, Didi and Kuai went to the battlefield one after another, and the two companies gave Yi Dao a fatal blow. Previously, Yi Dao has always insisted on providing a private car model, while new entrants such as Didi are bolder and concentrate their capital and business on taxis. Undoubtedly, even though Yidao has a certain first-Mover advantage, it has a good reputation among consumers, but compared with the traditional taxi industry, its reputation is simply not worth mentioning in the hearts of the general public. However, in the eyes of established investment institutions, Yi Dao's capital is still sufficient.
Yi Dao, which lost repeatedly, only got $200 million in financing in 20 15, while its competitor Didi was 20 times as much. After that, Yi Dao began to cooperate with Jia Yueting, and LeTV became the major shareholder of Yi Dao, and the founder Zhou Hang was out. Yi Dao, under the control of new shareholders, thought it would have a good development prospect, but the total collapse of LeTV Group made Yi Dao, which was already fragile, fall to the ground instantly. Jia Yueting, who is short of money, has been trying to get rid of the burden.
In 2065438+2007, Yi Dao obtained the license to operate online car. This rare qualification makes debt-ridden Yi Dao look sweet. Only four platforms have applied for this license before. Taking this good news, Jia Yueting transferred Yi Dao to Taoyun Capital, and the relevant shares were valued at about 3 billion yuan. /kloc-Today, 0/8 months later, Taoyun Capital obviously can't bear the loss and sells Yi Dao again. I don't know where it will go.