Beinmei was founded in 1992 and produced by Zhejiang Beinmei Industry and Trade Co., Ltd., with the brand positioning as "parent-child consultant and parenting expert", mainly engaged in the research, development, production and sales of infant food.
Shijiazhuang Sanlu Group Co., Ltd. is a large enterprise group integrating dairy farming, dairy processing and scientific research and development. It developed well in the early stage, won the national science and technology progress award, and became fascinated by the interests in the later stage. Melamine was added to milk powder, which led to the outbreak of kidney calculi, a baby in China, and finally declared bankruptcy on February 12, 2009. Now it has been acquired by Sanyuan Group.
The development course of Beinmei
1992 instant nutritious rice flour for infants was listed in the Yangtze River Delta of China. ?
1995 entered the national market. ?
1998 initially established a national marketing network. ?
In 2000, it acquired Jilin Dunhua Children's Nutrition Food Factory. ?
200 1, officially entered the infant formula milk powder market in China; Beinmei international franchise chain demonstration store opened in Hangzhou. ?
In 2002, Beinmei Baby Care Center was piloted and became the first person in China to explore the integration of early education and child care. ?
In 2003, the Hangzhou factory was expanded again; The global experimental store "Beinmei Baby Life House" opened in Hangzhou. ?
In 2004, it acquired Hangzhou Meilijian Dairy and officially entered the field of liquid milk. ?
In 2005, Heilongjiang Anda local dairy enterprises, the hometown of dairy cows in China, merged to establish Heilongjiang Beinmei Dairy Co., Ltd., and formally established a milk powder manufacturing base in the internationally recognized best cattle belt above 45 degrees north latitude; The factories in Yichang, Hubei and Beihai, Guangxi were built at the same time. ?
In 2006, the market share of weaning food in China was the first; Merger and Acquisition of Anhui Yiyi Dairy Industry. ?
20 12 beinmei and Kerry group, a world-renowned multinational company of food and food ingredients, reached a global and international strategic cooperation.
2065438+In August 2007, Beinmei signed cooperation agreements with Irish enterprises such as Musgrave and Easy2Go to further explore the Irish market.