Market competition is survival of the fittest. However, in the domestic mobile phone market? Deformity? Under the development, small profits are destined to pursue higher market share. In the strong rise of Huawei and Meizu in 20 15, the share of domestic mobile phone market has been basically divided, and it is difficult to change. On the one hand, Huawei, Meizu and Yijia are flourishing. On the other hand, small and medium-sized brands such as Coca-Cola, 100+ and mushroom mobile phones have died out one after another, leading to the bankruptcy of brand-related foundries and supply chains.
I wonder if you still remember playing ball in those days? Crowdfunding? Coca-cola mobile phone. With the gimmicks such as sapphire screen and free replacement of new machines for life, it has successfully attracted many consumers. However, times have changed, and the Coca-Cola mobile phone without technical research and development capabilities has finally declared bankruptcy. This naturally leads to a question, that is, who will guarantee the after-sales of mobile phones after the bankruptcy of mobile phone manufacturers?
Coca-Cola wrote in its official announcement that because there are not enough parts to repair mobile phones, Coca-Cola will no longer provide after-sales guarantee for users. Presumably this is the most unbearable thing for consumers. We understand the cruelty of the market, but we can't understand the practice of patting the bottom and leaving consumers alone after making money. No matter from which point of view, the practice of Coca-Cola mobile phone is unreasonable.
Coca-cola mobile phone
The after-sales behavior of Coca-Cola mobile phones reflects the after-sales problems of most domestic mobile phone manufacturers at present. Although the state has promulgated many laws to protect consumers' rights and interests, the reality is that consumers are often at a disadvantage. Because the information is not symmetrical, it is difficult for consumers to deeply understand the operating conditions and reputation of manufacturers. Therefore, there may be a phenomenon that manufacturers close down after consumers buy mobile phone products. In this case, the legitimate rights and interests of consumers cannot be protected.
However, even the well-developed manufacturers have great after-sales problems. Especially when online sales are the main body, it is difficult for manufacturers to directly arrange offline after-sales maintenance, so most of them are outsourced after-sales. But many outsourcers are individual shops, so it is difficult to guarantee that they will not appear? Pit? Customers' behaviors such as changing parts privately and maliciously raising prices will leave a very bad impression on consumers.
The quality after outsourcing is mixed.
In fact, the intention of outsourcing after-sales is good. However, due to the low qualification of outsourcing application, it is inevitable that there will be qualified after-sales personnel. In order to avoid this situation, the government or government-authorized institutions can set up special after-sales institutions. The after-sales service of the manufacturer is uniformly handed over to the organization for handling, and paid by piece. The after-sales service is guaranteed by the government to protect the rights and interests of consumers to the maximum extent. On the other hand, an insurance mechanism can also be established for after-sales service, so that manufacturers or businesses can insure their after-sales service. In this way, when a manufacturer or merchant goes bankrupt due to the break of the capital chain, consumers can claim compensation from the insurance company when they need after-sales service. In this way, the rights and interests of consumers have been greatly guaranteed.
To avoid after-sales problems, in addition to external coercion, consumers also need to start from themselves. Learn more about manufacturers, visit forums, post bars, etc. And you can get a lot of first-hand information and have a real understanding of the product. In addition, for the so-called? Lifetime warranty? Advertising language should be more vigilant. After all, there can be no pie in the sky. If you are really insecure, it is definitely right to buy some reputable products from big manufacturers.
Big factories and brands are more perfect after sale.
For manufacturers, if they want to do a good job, they should not only produce excellent products, but also produce a perfect after-sales system to ensure consumers' satisfaction in the whole use process. Domestic manufacturers still have a lot to do in this regard. Although the reality is not satisfactory, I believe that with the improvement of laws and regulations, the after-sales problem will eventually be solved. So the future is worth looking forward to.