Luo Zhenyu interviewed Luo Yonghao, founder of Hammer Technology.
"Every celebrity, his life is doomed to be misunderstood, because what everyone sees is that he is on the stage, speaking a PPT or two, and then abstracting it into some symbols to spread. The mass media in modern society has never generously given him such an opportunity to finish. "
When Luo Yonghao started his business, he was called "You know a hammer" and "You don't know anything about mobile phones, so go back to education". Now it's a legendary business story. No one says that Luo Yonghao doesn't understand mobile phones. None of the onlookers knew the truth. No matter how great or humble the comments are, they are all hearsay. Actually, you know a hammer There are too many extremes in Luo Yonghao, which makes him a very rare sample in the entrepreneurial era.
Relationship with products: when defining products, product managers should consider both the aesthetics of design and the practicality of products.
The newly developed notebook has replaced the magnetic wire plug with a USB interface, which is more beautiful than practical. Before the turning point, everyone will blindly worship the strong and say that you are powerful. This is a status quo of the relationship between Apple and this society today. Apple's power stems from Jobs or more aura, and people blindly worship aura. With the birth of a new brand and how far it goes, consumers will eventually wake up from blind worship.
50% and 60% of consumption is people's impulse consumption. If you can't supply the mobile phone in the first two or three months, you will pay attention in three months. If you want to sell, you have to rely on channels and spend money on marketing. We don't have these, so you will always be like this. Timely output undoubtedly greatly reduces the investment of additional promotion and marketing costs, and impulsive consumption is the same in any industry.
Relationship with yourself:
Luo Zhenyu: I come from a second-and third-tier city. I am a pure diaosi family. When I was 65,438+08 years old, all I wanted was to get ahead, get rid of this city, go to a better company, get more money, and become a master. This is the basic theme of my life before I was 40 years old, and I have no idealism at all.
Luo Yonghao: I found that after solving the economic problems, people pursue nature, right?
Luo Zhenyu: Yes, I feel rich and I don't worry about my livelihood anymore. Then I did more and more things, and then that sense of responsibility was called out.
All entrepreneurs and entrepreneurs have a * * * start, do what they want to do, do what they like, and be firm. Greatness is not only for others to see, but also a satisfactory explanation for one's own ideals.
In the era of entrepreneurship, once you decide to put your ideal into reality, there is no retreat, in other words, "the sea of suffering is boundless." Once you start a business, once you feel comfortable, danger comes. Believe in what you are doing, do your best, and do things perfectly like paranoia. This is the quality that an entrepreneur must have.