How do small enterprises open branches? How to make management, finance and procurement formal and transparent without loopholes?

1. It is best to separate the office and accommodation of the branch office. This measure is mainly aimed at some enterprises that can avoid establishing mixed branches. For the branches under the jurisdiction of some regularized enterprises, the accommodation and office of the branches should be separated as far as possible. This is not only beneficial to the management of enterprises and branches, but also makes the construction of branches more formal and standardized, and also improves work efficiency. Many enterprises have many branches in such a regional market. The separation of office and accommodation will make the construction of branches so serious that marketers will abandon branches as dormitories, which is the loose working habits of branches. It enables marketers to devote themselves to marketing work with full mental state. 2. Unified construction and management of branches Many enterprises will only rent one place for the sake of cost and cost, that is, as mentioned above, the accommodation of office and marketing personnel in branches is unified, and they often rent apartments or private houses to form mixed branches. If this is the case, it is suggested that enterprises should carry out unified construction and management of these branches, so as to make the construction of branches in various regional markets as coordinated as possible. Including the environmental requirements of the branch, the area of the branch, the culture of the branch, the hardware construction and software construction of the branch, and even the uniform sheets, quilt covers and even pillowcases and pillows for the marketing staff to stay in. Only by strictly managing branches and keeping pace can we achieve unexpected results, so that these marketers who are often far away from corporate headquarters will not be distracted and feel unconstrained and orderly. Make it maintain a sense of work tension and formalize the branch office. The marketing general manager and the regional manager of the enterprise have fully mastered the three-level management of this branch, so that you are formal and strict, and the grassroots marketers will not be too casual. The quality of branch construction is an important guarantee for a branch to improve its performance. 3. The selection and establishment of the branch environment is suggested to be discussed by the managers and marketers in various regional markets: (2) The next thing to consider is how to solve the psychological environment problem. Similarly, for the construction of psychological environment, noise refers to some different voices that are not conducive to internal unity and the progress of marketers. For example, after a period of frequent personnel turnover, there are rumors about whether the company will close down or not. What leaders should do is to remove some of this noise and give some powerful explanations to the current phenomenon. The so-called reassuring, it should be like this. (3) It is very important to provide every marketer and marketer with enough space to do this. Narrow space makes people nervous, leading to faster heart rate and higher blood pressure. It is impossible to change the space around everyone, but at least try to keep some places wide and not noisy, and set up some open places for marketers to catch their breath. These public places should at least have some small chairs for marketers to strengthen communication during breaks. The purpose of this setting is to prevent isolation and separation between colleagues and the whole branch. In order to make the office management scientific, unified and standardized, these provisions are formulated. 4. Branches shall establish a set of systems and management measures. Branches in regional markets represent not only the image and strength of enterprises, but also products. For the management of marketing personnel, the branches of regional markets should formulate some rules and regulations to restrict them, improve customer satisfaction externally, and maintain good work, appearance and living habits of marketing personnel internally. This is what we call Fiona Fang without rules. If there is no management and restriction of rules and regulations in the construction process, the branch will be easily driven away. System constraints and compulsory management are only means, and the most important thing is to rely on the voluntary participation of branch marketing personnel, which is very important. For example, the floor, tables, chairs and walls should be kept clean and tidy, and indoor facilities should be placed in an orderly manner: 1) Desk: There are no other items on the desktop except office supplies and computers purchased by the company; 2) Auxiliary desk: Except stationery, books and materials needed for office work, other sundries are not allowed to be stacked on the desktop; 3) computer: the computer monitor is always placed in the upper left corner of the desktop, and the host computer is placed under the desk; 4) Seats: Nothing can be put on the backrest and chair. When people walk, put the chair close to the desktop; 5) Garbage chicken gizzards: Cover with plastic bags and put them on the right front corner of the table; Waste paper, waste products, etc. Put it in the trash can in time and clean it up in time. 6) Water dispenser: put it in the designated place and don't move it at will; 7) Don't leave beards or long hair for the male employees of the branch, keep gfd, wear a suit and tie, and maintain enthusiasm and mental state; Female employees wear professional clothes and are not allowed to wear conspicuous ornaments; 8) All employees must use Mandarin in daily communication; 9) Smoking is strictly prohibited in the office area during working hours; 10) strictly abide by the attendance system, etc. 5. Implementing marketing strategy and strengthening the construction of regional marketing branches of competitive enterprises in branches is a concrete way to plan and implement market development and management according to the characteristics and competitive situation of different regional markets and combined with different stages; Ensure the pertinence and effectiveness of marketing activities. (1) enables the functions of the branch to be brought into full play, from the original fire service to the daily value-added service. (2) Ensure smooth communication channels, faster information feedback and faster response of the overall system of the branch. The excellent practices of branches in construction, management, market development and management activities should be fed back to the company in time, so as to integrate and share with other branches and promote the common growth of * * *. (3) The effective filing, integration and application of excellent dealers, customers, consumers and other resources will make the branch become an important output position for the spread of corporate culture and business philosophy, and play the value and role of corporate culture concept. (4) Carry out marketing activities centering on users' needs, communicate with customers in depth, deepen the relationship between customers, and make them fully understand and recognize the culture, ideas, products and terminals of the enterprise. And implement the service, improve the added value of products, and maximize the interests of customers. 6. Excellent experience in Party branch construction should be replicated and popularized. If the regional market of an enterprise performs well in the branch construction, the excellent experience of its branch construction should be replicated and promoted through the company headquarters. In this process, we should pay attention to the following principles: integrating resources and concentrating advantages; Overall planning and unified operation; Regional management, orderly marketing. The area of replication and promotion should choose the market with mature conditions, which is easy first and difficult later. The template should be built first and gradually expanded, and the speed and breadth of replication should be gradually improved with the maturity of the marketing team. Strictly follow the implementation steps, solid and effective. Due to the different market conditions in different regions, although the branch construction is different, we can learn from the experience of other excellent branch construction and combine our own market and marketing personnel to gradually deepen the branch construction. In this way, with the continuous development of marketing, branch construction will become an indispensable and underestimated driving force for market promotion.