Huang Yujie believes that both investment and collection should adhere to the traditional golden mean and not be too persistent. When investing after collecting, he regards art as a product. Compared with finance, art is also an investment. "Just like a house, you make the house an investment product, and works of art can also be made into an investment product. It's just that real estate investment has gained greater popularity in the society and has formed some norms. As the first professional art wealth management company in China, it is the norm that leads the circle. Huang Yujie is very proud of his investment in a work-Xu Beihong's vertical axis silk oil painting "Falling Flowers Independence": At that time, the reserve price was 6.5438+0.2 million yuan. Huang Yujie and Bangwen's appraisal team made full preparations and thought that the source of this work was very clear and the artistic value was very high. " Independence of Fallen Flowers was handed down to her descendants by Ms. Jiang Biwei as a masterpiece. The reason why Huang Yujie recommended it to customers at that time was only a simple sentence: "The works are scarce, and he took corresponding measures to deal with various price changes that will occur in the auction. In contrast, the way of buying and selling is "please clap your hands with old experts", which has been circulating for many years in the past. The result of this comparison between institutions and people is self-evident: in short, what Huang Yujie did was to graft the effective methods in business investment into the art field. The story lasted for three years and also verified the decision of Bangwen Company with real money and silver achievements. The 5,000-year-old culture has flowed through the art market in China for only 20 years, but the 5,000-year-old culture buried in this land is just around the corner. Without the authenticity and inheritance of allusions, it is obvious that people today will not be attached to them. Huang Yujie said that because of its uniqueness, scarcity and high added value, artworks aroused the ideal of China's traditional thought of leaving the collected heirlooms to future generations, thus presenting such a wonderful scene today.
At present, most people who have the ability to collect in society are at the top of the pyramid, and most of them are men. Whether for hobbies or utilitarian purposes, collections can show their own strength and taste, so it is easy to make friends with the same elegance, so they gradually form their own small circle in the process of collection. As the saying goes, the "Tao" contained in works of art attracts the hearts of every man in the circle. While taking care of her own career, Huang Yujie combed out men's "collection complex": this is inheritance. "Simply put, these works of art are passed on to future generations according to tradition, but after careful observation, antiques all represent the productive forces of the society at that time, so it seems that they may not only contain aesthetic things, but also contain the cultural connotation of ancient society," Huang Yujie said. Modern people continue to extend their will and thoughts by talking to the sages of past generations through collections from generation to generation. Standing on the node of time and space, Huang Yujie saw the true meaning of inheritance. After the interview with Huang Yujie, my thoughts were hard to calm for a long time. Many famous artists in ancient and modern times are obsessed with collecting and spend a lot of money on treasures. Maybe this is the feeling of a celebrity.
Huang Yujie's bold move to financialize artworks can be said to have changed the whole history of China's artworks collection. Before that, no one would have thought that banking products and trust products could be related to finance. However, from then on, art and money, which were once scorned by art, miraculously joined hands, creating a new situation in the history of China's collection, China's art history and even China's financial history. The encounter of reason and sensibility, and the interweaving of money and art have set off a huge wave in China's collection market. The four major auction houses repeatedly let the previous auction only appear in the second chapter of the historical page, using a hammer with a higher decibel before the world's amazing voice landed. In this case, the appearance of Zhang Daqian's over 100 million paintings is so logical. Huang Yujie, general manager of Beijing Bangwen Contemporary Art Investment Co., Ltd., has long anticipated this situation. "It is only a matter of time before the art market in China prospers. A country with 5,000 years of cultural and historical accumulation, a country that has completed the economic development of western developed society 1000 or even 200 years in 30 years, will inevitably show its heroism in a certain way. " Huang Yujie said. Therefore, at the beginning of 2007, Huang Yujie, who had been immersed in the auction circle for a long time, decided to return to the financial investment field that he loved when he was studying, and founded Beijing Bangwen Contemporary Art Investment Co., Ltd., however, when he founded Beijing Bangwen Contemporary Art Investment Co., Ltd., Huang Yujie had a bold idea in his heart, that is, with his professional knowledge in the financial field, he would open up the originally separated financial field and artistic field in China, and at the same time find a balance between commercial value and artistic value to solve the long-term problems of Chinese people. In fact, for Bang Wen, artistic wealth has always been his dream to be able to open up the financial field and the artistic field and perfectly integrate artistic value and commercial value. The first step for Huang Yujie to realize her dream is to put her bold ideas into practice and find a partner. At this time, Minsheng Bank entered Huang Yujie's field of vision, and Bangwen and Minsheng Bank launched an art investment fund together. The art investment fund launched by Bangwen and Minsheng Bank created a brand-new concept for China people at that time: combining art with financial industry. "This work is groundbreaking." Huang Yujie said, "No company in China has done such a thing, and there is no lesson to learn from it. We can only explore it step by step. Bonwen is the first person to eat crabs in this field. " At that time, the development of the auction market was completely expected by Huang Yujie, and Bangwen gradually grew up from the cooperation with Minsheng Bank. The financialization of art gave birth to a new word "artistic wealth". Huang Yujie explained that before this, although works of art were sometimes regarded as "family heirlooms", they were passed down as a family industry. However, this kind of inheritance is only based on family ties, and in a better case, it is only based on hobbies. The artistic value and commercial value of works of art have not been properly reflected, let alone widely understood by the world!
In Huang Yujie's view, art itself should be a kind of wealth that everyone can see and touch. We should try to make this wealth flow, instead of lying there quietly and motionless. Art should be the same as equity, real estate and gold, and its own value can only be reflected in the flow. I didn't really realize the value of the collection, whether it is commercial value or historical and cultural value.
However, Huang Yujie still has a clear understanding of China's collection market. The art investment market is a market with strong professionalism, high rate of return and high risk. Huang Yujie said, first of all, the professional knowledge of collectors is not enough. They often judge works of art through personal help, such as finding a friend, or even a friend of a friend who "amazes" his works of art. Due to personal limitations, when judging different kinds of collections, they often leave regrets for the rich. The second is that there are too few professional institutions. It is usually difficult to distinguish without certain experience and knowledge. However, it takes a long time to accumulate knowledge to master a method of identifying works of art, especially some antiques worth hundreds of thousands or millions, which are very likely to encounter fakes and are difficult to study. In this case, professional appraisal institutions are very important. The advantage of Bonwen is that experts from different fields in the collection field are concentrated here. They are cautious and sharp-eyed. Bangwen's experts are the elderly under the moon between these collections and collectors. Of course, Bangwen is not only a bridge between collectors and collectors, but also a collection experience as a way of life and financial management for the whole wealth class. Huang Yujie is very proud of the operation of a work, which not only embodies the commercial value of this work, but also lets countless people know its artistic value and cultural value. This is Xu Beihong's vertical silk painting "Independence of Falling Flowers". The reserve price is only 1.2 million yuan. Finally, it won the bid at a high price of 4.5 million yuan. Huang Yujie made full preparations with the cooperation of Bangwen expert team. "After studying at that time, we thought its source was clear and its artistic value was high," said Huang Yujie. "The independence of the fallen was passed on to her descendants after being handled by Ms. Jiang Biwei. It is well known and regarded as a masterpiece. "
At that time, the reason why Huang Yujie recommended to customers was simply "the works are scarce and the sources are reliable", but the attached appraisal documents amounted to dozens of pages, covering the detailed description of the works in various periods, and planned corresponding countermeasures for various price changes that would occur in the auction. This kind of professional evaluation and trading method applied in the financial field is self-evident compared with the "ask the old experts to have a look" that has been circulating for many years in the past. Huang Yujie believes that people always have preferences, so "slapping eyes" on different artists and works is subjective and emotional, and what Bangwen has done is to graft the effective methods in business investment into the art field.
Like all legends, this story certainly has a happy ending. "Independence of Falling Flowers" was sold by the original client for more than 64.9 million yuan, which created the highest price in the world for the vertical auction of Xu Beihong's single Chinese painting. It also verified the victory of Bangwen Company's market operation mode with real money and silver, indicating the success of the concept of art financialization. In Huang Yujie's view, the success of Bangwen's financial model of artworks can not only perfectly reflect the commercial value and artistic value of artworks at the same time, but more importantly, the 5,000-year history of China's civilization has also been inherited from the artworks handled by Bangwen, and it has been carried forward in this new model. The continuation of traditional culture and contemporary art, and the blending of western culture and eastern culture are all understood and accepted by more people in the repeated exchanges between Bangwen and customers. In Huang Yujie's view, folk forces are bound to assume more and more responsibilities in inheriting the traditional culture of China carried by artworks. There are a lot of fakes and hype, but Bangwen has always demanded himself with strict standards. Bonvin has two criteria for judging market demand. First of all, this series must be loved by customers. Second, the collection must be preserved. In other words, collections with both commercial value and artistic value will fall into Bonwen's sight. Professional appraisal team and responsible service to customers are the basis of winning customers' trust, which is also responsible for history. Huang Yujie said: "We should pass on these works of art to future generations according to tradition. If you look closely, you will find that both paintings and antiques are actually representatives of social productive forces at that time, or can be said to be carriers of civilization at that time. In this way, these works of art may not only include aesthetic things, but further, it can be said that they contain a history that spans thousands of years, and we must be responsible for it. "