Starbucks' strong black coffee fragrance permeates people's lives all over the world, but its management has only one version, that is, copying the North American continent and applying it everywhere.
With the consistent management, quality and taste in the world, Starbucks' success story does not begin with every cup of coffee with the same taste, but with the coffee beans still growing. The selection of coffee beans is very important, and there are strict standards in every link, from variety to origin to particle shape.
Extended data:
First, Starbucks introduction:
Starbucks is the name of an American coffee chain company. Founded in 197 1, it is the largest coffee chain in the world, headquartered in Seattle, Washington, USA.
Starbucks' retail products include more than 30 kinds of world-class coffee beans, hand-made espresso and various coffee hot and cold drinks, fresh and delicious cakes, as well as various coffee machines, coffee cups and other commodities.
Second, the product quality:
The cornerstone of the quality of Starbucks in howard schultz is the top-grade roasted coffee beans that Starbucks has been engaged in since the birth of 197 1. Starbucks after the transformation has a special procurement system.
They travel in Indonesia, East Africa and Latin America all the year round, communicate with local coffee growers and exporters, buy the best coffee beans in the world, and ensure that all people who love Starbucks can taste the purest coffee.
There are many kinds of Starbucks coffee, and there are almost strict requirements in the production. For example, each cup of espresso should be boiled for 23 seconds, and the milk of latte (Starbucks' main product) should be heated to at least 150 degrees Fahrenheit, but never more than 170 degrees.
In order to ensure quality, Starbucks adheres to four principles: refusing to join, Starbucks does not believe that the owners who join will do a good job in quality management; Refuse to sell artificially flavored coffee beans. Starbucks disdains polluting top coffee beans with chemical flavors;
Refused to enter the supermarket, Starbucks couldn't bear to pour fresh coffee beans into plastic containers in the supermarket and let them go bad. Buy top grade coffee beans. The goal of making perfect baking will never change. But because of these persistence, Starbucks is sometimes at a competitive disadvantage.
Later, for competition, Starbucks compromised some internal rules. For example, 1997 entered the supermarket (described later); Special areas (such as airports) and some foreign markets (such as Singapore) adopt franchise mode (but the proportion is less than10%);
Provide coffee drinks made of low-fat milk (Starbucks makes full-fat milk to ensure the authentic taste of espresso). , can keep up with the changes in the environment and market. What's important is that the initial persistence has provided the greatest help for building a brand.
References:
Baidu encyclopedia Starbucks