Giant has more than 30 years' professional experience in producing all kinds of bicycles. With advanced production technology, management mode and successful concept of global marketing, it carefully builds every component and makes every consumer feel our people.
Giant is creating a new century of bicycle culture in China and sharing the happiness of life with you, because it firmly believes that life can be better!
Basic introduction Chinese name: Giant bicycle registered capital: 37.5 million US dollars. Date of creation: 1972. Members: Giant Machinery Industry Co., Ltd. Media reports, development history, major events, corporate culture, development of China, global honor, technology, unlimited creativity, unlimited fun, unlimited kinetic energy and unlimited freedom. Media reporters came to Giant Yang Gong Jingdian, and many customers patronized the store. A customer at the scene said that he was not sure about buying an electric car with a price of more than 3,000 yuan. "Because of work needs, the mileage of electric vehicles is slightly longer. I bought other brands of electric vehicles before, and it didn't take long for the electric vehicles to start maintenance. Later, it was recommended by a friend, so I chose to buy a giant electric car. " The customer said that after buying the car, in addition to regular maintenance and replacement of wearing parts such as brake pads, the car has been riding for more than a year. Development course Since 1972 started its business, Giant Company has adhered to the attitude of sustainable management, intensively cultivated the business philosophy of the new century, and regarded "the humanistic concept of serving life" as an important cultural component of the enterprise. 1992, Giant (China) Co., Ltd. was established in Kunshan Economic and Technological Development Zone, Jiangsu Province, and started a new era of bicycle culture in China with its persistent heart. Following the strategy and opportunity of western development, Giant Machinery decided to set up Giant (Chengdu) Co., Ltd. in Longquan Economic and Technological Development Zone, Chengdu on February 28th, 2003, with a project investment of12 million USD and an area of 135 mu. Giant has become synonymous with international fashion and cutting-edge technology with its marketing concept of "global brand, local roots", self-creativity and humanistic technology. Always create and produce products and services with the best comprehensive value to meet the needs of global consumers. Giant is convinced that bicycles have diversified development space in the fields of leisure, entertainment and sports, and at the same time, it will be the most indispensable partner in our life tomorrow. Giant Machinery Industry Co., Ltd. was established in 1972 (Taiwan Province Province) 198 1 year (Taiwan Province Province). With its own brand, it set up a giant European company in the Netherlands, entered the European market 1987 and set up a giant American company to expand the North American market. 20 12, Giant (China) Co., Ltd. held its 20th anniversary celebration in Kunshan. It has more than 30 years of professional experience in producing all kinds of bicycles, combining advanced production technology, management and mature global marketing concept with China's vast market and rich resources. Giant Group of Taiwan Province Province, which is famous for its famous bicycle brand-Giant, established Giant (China) Co., Ltd. in Kunshan Economic and Technological Development Zone, Jiangsu Province on September 1992. With its persistent heart, it initiated a new era of bicycle culture in China. Since the corporate culture entered the mainland, Giant has been adhering to the principle of "customer-oriented, what customers think is in my heart; The quality policy of "quality comes first" integrates human persistence in the future into their own bicycle design concept, and shows their love for life in every detail; Keep the communication between nature and people, and create more perfect products for the better life of China people in a brand-new era with science and technology, fashion and humanity as the theme and full of opportunities. Giants return to the mainland people with brand-new products, while adhering to the "global operation, local roots; The new century management concept of "global brand local management" insists on driving the development of bicycle culture through its own channels. Direct stores 12, 28 dealers, more than 700 specialty stores, and the total number of distribution outlets exceeds 1500, so that consumers can enjoy the service of "buying cars in one place and serving the whole country". Apart from caring about cycling in China, we are also concerned about the introduction and development of cycling leisure culture. While sponsoring pedal motorcades in Jiangsu, Beijing, Hebei and Henan, we also don't forget to interact with consumers. The progress in the era of giant bicycles has brought us new opportunities. The new century is the beginning of a more brilliant chapter for giants. Faced with hopes and challenges, we never stop moving forward and realize our dreams! Make everything more perfect and more humane. Will return to nature, unrestrained mood into life, show the beautiful side of life. This is the human ideal for the future, and it is also the giant's vision for life. In the world of giants, share the fun of riding! R&D and sales of giant electric vehicles began in 1990s. Its excellent performance and modern design have been praised by the international market and recognized by world-famous electric energy R&D enterprises, and it has become a research and development partner of Giant electric vehicles. 1998 Auto China Giant took the lead in demonstrating the "concept electric car"; 1999 giant electric vehicles have officially entered the domestic market and become products with better cost performance. In 2000, Giant Electric Vehicle Market Technology R&D Center was established. Combine science and technology, fashion, individuality, environmental protection and safety; Every electric car of Giant embodies the nobility of life and the agility of art, which stems from the fact that Giant has always been at the forefront of the times with a forward-looking vision, leading the new trend of transportation and leisure, becoming the world's largest manufacturer of bicycles and electric cars, and will constantly challenge itself and March towards the best bicycle and electric car manufacturers; The development of Giant Group in Taiwan Province Province, China-Giant, a famous bicycle brand with world-renowned sales volume, introduced a brand-new bicycle life culture into Chinese mainland-chose Kunshan City, Jiangsu Province to set up a wholly-owned Giant (China) Co., Ltd. on September 1992, and the first phase of the project was officially completed and put into use on April 1994. Since its establishment, Giant has been taking the marketing strategy of "global brand, going deep into the local area" and implementing international brand development as its overall goal. Insist on creating and producing products and services with the best comprehensive value to meet the needs of global consumers. Today, across the century, we always believe that bicycles have diversified development space in the fields of leisure, entertainment or sports, which is beneficial to human health and high added value of quality of life, and constantly urges us to advocate "cycling-a new life culture". Giant has more than 20 years of professional experience in producing all kinds of bicycles. In this hot land full of vitality and hope, Giant combines advanced production technology, management and mature global marketing concept with the vast market and rich resources of the motherland. In this dynamic land, Giant, with its persistent heart, has created a new kingdom of bicycle production and marketing and led a new life culture of bicycles. Registered capital: USD 37.5 million, total investment: USD 654.38+billion, total land area: 654.38+077.606 square meters, and rapid growth of production and sales-654.38+0994654.38+050000 units+099550000 units+099670000 units+05438. 38+0999 17 1 10,000 units, 2.05 million units in 2000, 5438+02.27 million units in 2006, 26 1 10,000 units in 2002, 25 1 10,000 units in 2003 and 2004. Although there were failures and disappointments, it did not change the giant's dream of a better world. 1992101On October 8th, Giant (China) Co., Ltd. was formally established in Kunshan City, Jiangsu Province. 1993, the first direct store in Giant officially opened in February. Up to now, there are 15 direct stores and 32 dealers in China. In 1994, it was officially put into production and obtained "national famous brand" 1995, "the best brand of domestic products (cars) favored by hundreds of millions of people in China", "Kunshan civilized taxpayer" 1996, SGMARK certification of Japanese product safety association 1997, and the aluminum alloy frame production line was put into production and obtained. Shoppers' preferred brand passed the ISO900 1 certification 1998 of China Commodity Inspection Quality Certification Center, and the domestic delivery warehouse was connected with the top ten brands in China, Kunshan, a big exporter of foreign-funded enterprises, Kunshan, a big taxpayer of foreign-funded enterprises and Kunshan 1999, and the shock absorber production line was established as one of the top 500 foreign-funded enterprises in China. Jiangsu famous brand products ranked 387th among the top ten export enterprises in Kunshan. In 2000, the "Giant" trademark of the top ten foreign-invested enterprises in Kunshan was included in the "National Key Trademark Protection List", the sales volume of similar products of the top 500 foreign-invested enterprises in China ranked first, the key brand products in Jiangsu Province and the key protected products in Jiangsu Province 3. 15 Quality management and excellent service mode ranked first in the national mountain bike sales volume in 2000. 200 1 was rated as "advanced technology enterprise", passed the ISO900 12000 version certification of foreign-invested enterprises of China Import and Export Quality Certification Center, and was the best "famous brand enterprise" for foreign-invested enterprises. The first AAA-level reputable enterprise loved by the public in China was the best small company in the world in 2002 (with annual sales of US$ 425 million, ranking fourth in China), the sales volume of giant bicycles was the first in the national market in 20001year, and the sales volume of similar products was the first in the national market in 20001year, and it was awarded the "China" in June-2002. According to the investigation and statistics of the National Bureau of Statistics in 2003, Giant won the first place in the sales volume of similar products in the national market in 2002, and was named as "Product Quality Exemption Enterprise" by the General Administration of Quality Supervision, Inspection and Quarantine. Chairman Liu was awarded the title of "Outstanding Enterprise Leader in 2003" by the Industrial Charity Foundation. In 2004, Giant Bicycle was awarded the first place in the sales volume of similar products in the national market in 2003 by the National Bureau of Statistics and China Industrial Enterprise Information Publishing Center. Giant was rated as a "well-known trademark" in China by the Trademark Office of the State Administration for Industry and Commerce. Only when you know yourself clearly can you get others' affirmation. The glory of Bi Sheng International stems from the giant's extremely high demands on himself. Every giant is a work, with the agility of life and spiritual echo. Bicycles, from traditional means of transportation to leisure sports equipment, from steel materials to aerospace composite materials, from racing cars to cross-country mountain bikes, every giant bicycle is competing for innovation, regardless of frame design, components or various equipment, the goal is to meet the diverse needs of consumers. Whenever a giant product with the logo of "Giant" is made public, we give consumers "TOTALBESTVALUE" high-tech products, so that consumers all over the world can enjoy the highest quality products with international quality certification. Giant cooperates with MikeBurrows, a top master in bicycle design, and ONCE, a world-famous professional free team, to develop a new generation of TCRCompactroad and lightweight carbon fiber composite frame. Therefore, our R&D elite team can gain the trust of professional teams from all over the world and be entrusted to customize various professional models. Glory is the past, and we should grasp the future. Giant's eyes always look forward, crossing the boundaries of traditional bicycles. The successful research and development of LaFree electric smart car, which won the "Product Image Gold Award" in Taiwan Province Province in 2000, reflects the concern for the improvement of human life quality in the future, and also makes Giant's mind more ambitious. LAFREE1999-Taiwan Province Product Image Gold Award 2000- Taiwan Province XCTCD-11999-XCTeambike of the Year 2000-the best innovative model in Taiwan Province Province-Taiwan Province Product Image Silver. S-12000–Dutch "Car of the Year" ATX-ONE1998–Silver Award for Product Image in Taiwan Province Province1998–Silver Award for Asian Innovation (Far East Economic Daily) Flex-X1998–"Taiwan Province Province" 998-"Best New Product of the Year" (American Business Weekly) 6543838+0ISSUEOFBMXPLUS) Revival 2003- "Innovation Award" in Taiwan Province Province In 2003, Chairman Liu won the "Outstanding Enterprise Leader Award of 2003" from the Hong Kong Industrial Charity Foundation. Technology bicycle is a traditional commodity with a history of 200 years. With its strong R&D lineup and strength, Giant combines creativity and technology to give new life to traditional bicycles and become the new favorite of modern leisure sports. Science and technology-it makes human dreams come true in the future, from the two wheels at the foot of Trojans in France to the all-round MCR racing car with aerodynamic design and all-carbon fiber materials in Giant. All these dazzling changes depend on its progress. Facing the future, Giant will use newer technology and greener ideas to create products with more contemporary significance, and create a dream lifestyle while integrating outstanding achievements of mankind. Fashion-it is not only a fashion, but also a feeling of appreciation. For this world, for all the new things brought by scientific and technological progress, with its keen sense of smell, it separates the boundaries between fashion and fashion, just like the world we see in Giant, which is always leisurely and boastful. This century is an era when giants create their own rhythm, and different opinions are the fashion of the future! People-oriented-creating fashion with science and technology, building humanity space with fashion, and endless. Thoughtful design conforms to the framework of human mechanics, more humanized streamline modeling, dazzling colors and giant's humanized concept, which is intimate service and enthusiastic support. It melts into the car body and appears in the speeding; More integrated into life, reflecting the most extraordinary charm of the times. Push the spirit of continuous transcendence to others and leave the concept of limit far behind. The giant's world advocates infinite possibilities and strives for the peak of the times. Technological revolution-humanistic science and technology, advocating fashionable life and unlimited creativity-lightweight and reliable space material aluminum alloy has the characteristics of light weight and durability, and is different from ordinary aluminum material, which is prone to metal fatigue, so it is favored by the majority of car lovers. However, Giant, which has been leading the trend of bicycle technology, is not satisfied with the status quo. On the basis of aluminum alloy materials, high-tech bonding technology between composite materials and aerospace industry is adopted. In 2000, carbon fiber and Cr-Mo alloy materials were further applied to bicycles. These materials not only have high strength and light weight, but also can effectively absorb impact force. Giant bicycles made of this material are becoming the mainstream products in the global bicycle market. Colorful-fashionable and changeable appearance decorates the surface treatment of the giant's frame, and adopts a brand-new and improved powder coating and electroplating process. The powder coating is different from the previous coating, and the color is not easy to fall off, so that every giant is still beautiful and shiny after ups and downs. Coupled with electroplating technology, the frame will show brighter colors. In detail, the drawing technology is used to deliberately process very fine stripes on the surface of the frame to satisfy the pursuit of self-individuality of every giant rider. The application of color-changing paint and color-changing stickers that can absorb ultraviolet rays makes the giant body present different colorful colors at all times, creating a colorful giant with fashionable appearance. Unlimited kinetic energy-riding comfort shock absorption system Facing the bumpy road surface and various obstacles on the road, what is most needed in bumps is a set of shock absorption system with superior performance. This can not only avoid the loss of effective energy, but also allow riders to fully enjoy the comfortable riding experience under various difficult road conditions. Giant has developed the traditional damping design into an all-round and multi-functional damping system. The newly introduced seat and handlebar cover are used for shock absorption, which reduces the impact of opponents and buttocks more thoughtfully and achieves the perfect state of integration of people and vehicles. Infinite Freedom-Free Control Brake System The MPH disc brake system developed by Giant Company is a safe, efficient and easy-to-use hydraulic brake system. Its main parts are forged aluminum alloy, reinforced three-layer tubing, stainless steel 164MM disk and 12. Grade 9 CRMO screws and DOT4 brake oil are lighter in weight, lower in cost and more durable. Adopt double piston design, the closed system is compatible with international standards, and passed the German DIN test. It will not affect the braking performance because of splashing water, dryness or excessive rim deviation, and it is also easy to disassemble, replace, install and debug the wheel, without causing rim loss, so that you can feel a free space under blue sky and white clouds and experience unlimited riding fun between heaven and earth. Giants all over the world paint the brilliance of the future, create and discover with the viewpoint of life, and dress up the future with dreams and longings. Don't always give up your faith because of the change of time and space. In the interweaving of nature and mind, the giant touched the real touch of life. The territory of the giant bicycle kingdom spans seven continents of the earth, and the giant's trajectory remains on every piece of land, making the giant grow stronger and the world unite in the same language. Giant's success lies in its global marketing network and its brand is deeply rooted in every corner of the world. Giant Company was born in Dajia, a famous historical and cultural town in central Taiwan Province Province. Since its establishment, Giant Company has always taken the marketing strategy of "global brand, local roots" and implemented international brand development as its overall goal. Insist on creating and producing products and services with the best total value to meet the needs of global consumers. On the basis of sustainable management, combined with the vision of enterprises and brands with the same name as Giant, Giant conquered Europe, the birthplace of bicycles. 1986, Giant Europe was first established in the Netherlands, paving a successful way for expanding the EU market, and then set up more marketing subsidiaries in Britain, Germany, France and the Netherlands to keep abreast of the latest popular information in the EU. 1987 American giant company was established to expand its international business in Japan, Canada, Australia and Chinese mainland. Today, the huge global marketing network is distributed in more than 50 countries and regions, and it is one of the most extensive and intensive companies in the global bicycle industry. The giant brand has been recognized by consumers around the world. Whether you live in more than 10,000 specialty stores around the world, wander in the streets or gallop on mountain trails, giant bicycles can be seen everywhere. In terms of products and services, we take the measures of "buying cars in one place and serving the whole world" to innovate the value of goods and provide convenient and reliable services for giant bicycle lovers at any time. At the same time, we understand customers' opinions and needs by serving the grassroots, and then we design timely products through the sorting and analysis of professional marketing talents of local global marketing companies, so as to quickly provide diversified consumer demand in the global bicycle market. 1972 set up giant machinery industry co., ltd. (Taiwan Province province) 198 1 set up giant co., ltd. (Taiwan Province province) to market Taiwan Province province with its own brand 1986 set up giant European company in the Netherlands to enter the European market and lay a solid foundation for expanding the global market. Then set up more marketing subsidiaries in Britain, Germany, France and other places. 1987, established Giant America, expanded North American market 1989, established Giant Japan and Canada, established Giant Sports Foundation 1990, established Giant Australia, expanded New Zealand market 199 1 year, successfully developed Giant indoor computer sports car, and entered the field of health care products. 1992, Giant (China) Co., Ltd. was established. 1997, Giant Europe Factory was established in the Netherlands. In 2004, Giant (Chengdu) Co., Ltd was established. In 2006, Giant Electric Vehicle (Kunshan) Co., Ltd. was a giant, a Hercules, a giant animal or plant, a great man and a genius. Adjectives: huge, huge.