1. Improve data quality: Data governance can help green mountain coffee ensure the accuracy, consistency and integrity of data, thus improving data quality. High-quality data shows the company's operating conditions, customer needs and market trends, which helps green mountain coffee to make more informed decisions.
2. Optimize data flow: By implementing data governance, green mountain coffee can standardize the process of data creation, storage, access and use, and ensure the security and reliability of data in the whole life cycle.