Is it true that Xiaomi affiliated company applied for the trademark of rice flour to protect the trademark?

In my opinion, Xiaomi Company didn't do this to protect trademarks, because many trademarks about the rice series were registered when Xiaomi first started the company. Now the name Xiaomi pulp rice noodle is included in its own joint trademark. Obviously, it's not just to protect your own trademark, but to have a trademark with more audiences. As a kind of food, rice flour is still well known by many people in China. Today, let's discuss why Xiaomi Company is doing this.

First, in order to improve their visibility.

If you look closely, you will find that many Internet companies like to name themselves with a symbolic thing, such as Apple and Tencent, and they all choose what we see every day as their trademarks. In this way, we can add their impressions, so we can help our consumers better remember their company products.

Second, you can get traffic for free.

Rice flour itself is a kind of food, and many people can see it in their daily lives. It's like when we are joking, we will compare apples with apples. At the same time, if Xiaomi registered the trademark of rice flour, the corresponding products he launched can also cause our buzz, so these foods have their own flow and hot spots. Most importantly, they look very close to the people and can bring consumers closer to them.

Third, how to evaluate the practice of Xiaomi Company?

If you look at it from the perspective of Xiaomi Company, you have to say that the measures taken by Xiaomi Company this time are still very clever. However, although the company's choice is very clever, it has not changed much for us ordinary consumers. The biggest concern of our consumers is what services these companies can provide us and how cost-effective these services are.