As a film and television work with the theme of eliminating evil, the prosperity of The Knockout reflects the audience's love for this kind of film and television work. Iqiyi and Baibai Film and Television, the producers of TV series, may also be winners.
Hot search of phenomenal TV series
The Knockout, directed by Xu Jizhou and starring Zhang Yi and Zhang Songwen, has been very popular since its launch. According to the data of Cat's Eye Professional Edition, as of press time, the real-time heat of The Knockout Cat's Eye was 4 100.58, the highest heat in history was 9582.25, and the cumulative number of comments had reached 36,000. On Sina Weibo platform, the number of TV drama related topics has reached 550 million times, and the number of discussions has exceeded 14 10000.
Gao Ye/KLOC-0, the actor of Chen Shuting in the TV series, sent a message to Weibo on October 24th, saying, "You don't have to urge me to do iQiyi better, I really can't do it."
The Knockout's reputation is also improving. Douban score is 8.7. As of press time, the score has risen to 8.9, becoming the "dark horse" in 2023. "The plot continues to be high-energy", "Hurricane" means watching Zhang Yi and Zhang Songwen soar "and" Suggest checking Zhang Songwen, it's not like acting "has become a barrage of high-frequency words.
Sun Jiashan, a well-known film critic and scholar of China Academy of Art, said in an interview with china securities journal that in recent years, from in the name of people to Sweeping the Black Storm, and now to The Knockout, anti-corruption drama and the dramas involved have been the hot spots of viewing. One of the basic characteristics of this kind of realistic works that show the heroes of the times is their rich documentary style, which is also very popular with the audience. It is "expected".
During this period, in addition to The Knockout, many film and television dramas, such as Three-body, Where the Wind Goes, have gratifying ratings and constant topics. According to the data of Cat's Eye Professional Edition, the real-time cat's eye popularity of "Three-body" is 4393. 1, and the highest popularity in history is 98 14. 19. Sina Weibo has more than 746,000 discussions and 65.438+062 billion readings.
"Going to a Windy Place" has a real-time popularity of 4,249.75, the highest in history of 9,843.63, and accumulated 45,000 comments. Sina Weibo has more than 942. 1000 discussions and more than 4.57 billion readings.
Many insiders said that 2023 is not only a year of film industry recovery, but also a year of TV drama industry blowout.
Iqiyi once again produced the "opening explosion"
The Knockout is jointly produced by CCTV, iQiyi, Bai Liu Film and Television and China Changan Publishing Media.
From last year's On Earth to this year's The Knockout, it is not the first time that iQiyi has produced a "New Year's Drama". In the past year, iQiyi also produced many hit dramas such as Zang Lanji and Wind Blowing Pinellia.
According to the research report of Guolian Securities, 202 1 is the turning point of the Internet, and it faces the changes of economic pressure and other factors. At the industry level, it faces the situation that the traffic dividend disappears. Therefore, Internet companies have adjusted their development direction, from paying attention to the timely and long-term growth of users to paying more attention to profitability.
How to solve the problem? Iqiyi and other video platforms have launched a series of "cost reduction and efficiency improvement" measures, covering the removal of marginal businesses and employees, and optimizing the costs of manpower, operation and marketing; Adjust the organizational structure and improve business efficiency. The implementation of this measure has achieved remarkable results. Southwest Securities Research Report shows that iQiyi's profit in 2022 has maintained growth for three consecutive quarters, with remarkable results in improving quality and efficiency.
In recent years, many video platforms such as iQiyi have streamlined the number of videos and improved the quality. According to Ian's data, there were 30 1 online dramas in 2022, a decrease of 18 compared with the previous year, but the overall popularity obviously picked up. The average broadcast index of TV dramas increased by 15.9%, and the average broadcast index of online dramas increased by 20.7%. In 2022, the average score of domestic drama Douban was 6.24, the highest level in the past four years.
Blank film and television continue to break through
The Knockout is a success, and Dongyang Bai Liu Film and Television Culture Co., Ltd., one of the producers, may also become a big winner.
The reporter found out that this enterprise covers film and television project production investment, artist brokerage, IP operation, strategic investment and other sectors, and its film and television works are rich and diverse, ranging from early youth idol dramas Dear, Princess Disease, Dear, Prince's Adult to science fiction drama Duannao, from historical costume dramas Chang 'an and Luoyang to juvenile martial arts drama. Among them, The Longest Day in Chang 'an's Luoyang Wind was an instant hit. "The Longest Day in Chang 'an" has created the highest purchase price of video series in the industry at present.
The establishment of Dongyang Bai Liu Film and Television Culture Co., Ltd. can be described as a combination of "favorable weather, favorable geographical conditions and harmonious people". From the time point of view, in 20 14 years, the enterprise has just been established, the user's awareness of paying has formed, and the video platform is willing to pay. Enterprises have seized the opportunity for the content production team to develop well. Dongyang, which belongs to the enterprise, is also a gathering place for many film and television cultural industries.
One of the founders of the company has invested in the entertainment industry in China Cultural Industry Investment Fund for many years, and the other founder Mao is the former director of Huanrui Century Media, a well-known film and television company. Different from other film and television companies, most directors are producers, and their combination background of "capital+industry" naturally injects the dominant gene of Internet film and television companies-the integration ability of industry resources.
Xu Kang once said publicly: "We don't just want to be a company that focuses on a certain category. If everyone wants to leave blank, there will be a fixed label, which is our failure. We also hope to establish a system to support creative teams to continuously improve and develop in their respective fields. "
According to industry insiders, Dongyang Bai Liu Film and Television Culture Co., Ltd. started from a small and beautiful boutique drama, built a brand-new efficient process system based on the original resource integration advantages of the founder, and tapped the unique advantages of incubating high-quality content; After that, with experience accumulation and capital support, I began to try new types of film and television works. "The Knockout" is a pioneering work, and it is also a return of enterprises from ancient costume to realism in content creation.