Enterprise standard color is scientific, different and systematic. Therefore, when designing and developing enterprise standard colors, we must give full play to the functions of color transmission and recognition according to various characteristics of enterprises. The determination of enterprise standard color is based on the overall factors such as business philosophy, product characteristics and business strategy. The development procedure of standard color focuses on the differences between enterprises themselves and competing enterprises, especially the differences in color use, the relationship between color development and business philosophy, the relationship between color characteristics and consumer evaluation, and the relationship between color performance and business environment, so as to help shape the overall image of enterprises in the future.