Analysis: Why do listed companies go public for packaging?

First, the purpose of listing packaging is like a new product to the market. After the reform of the joint-stock company, the company issues shares and then goes public, which is equivalent to pushing the whole enterprise to the market, in front of investors all over the country and even the world. It is also a new starting point in the company's history. The company should also show itself with a brand-new look and image. Therefore, the listing packaging of listed companies is very necessary and important. Its purpose is: 1. The so-called listing package, that is, the image design and publicity of listed companies when they go public, allows investors to fully and correctly understand the company, know the company, and then identify with the company and be willing to become investors in the company. This aspect is to let more people pay attention to the company and expand their influence; On the other hand, it will lay a good foundation for financing from the secondary market again in the future. 2. Take listing as an opportunity to introduce the company's business and products while expanding the company's popularity, so as to produce better commercial advertising effect. Although the development of China's securities market is only ten years, its development speed is very fast. There are trading outlets all over the country, and the number of accounts opened by more than 60 million directly and indirectly affects almost hundreds of millions. Promotion is better than advertising when going public. At this time, the attention and credibility caused by any other direct advertising form are incomparable. Practice has proved that many listed companies have entered a new stage of rapid development after listing. Although the main reason is the huge funds raised by stock issuance and the change of company mechanism, it cannot be said that they have not benefited from the advertising effect and social influence of stock listing. It can be said that "Shenzhen Development Bank" has become the leading stock of Shenzhen Development Bank, and "Sichuan Changhong" has become the index stock of Shanghai Stock Exchange, which has played an inestimable role in the market sales of Changhong TV, and it is also irreplaceable by simple advertising forms. Second, the form of listed packaging Now most listed companies have realized the significance of listed packaging, so there are more and more listed companies in various forms of packaging. But the common forms are: advertisements, series reports, CEO interviews, press conferences, public lectures, articles recommended by celebrities, and investment value analysis reports. Among the above packaging forms, the most important, comprehensive and convincing one is the "investment value analysis report". Because the investment value analysis report is carefully produced by the research department of professional investment consulting institutions or professional securities operating institutions. A better "investment value analysis report" can be better. Fully demonstrate the advantages and development prospects of listed companies, and make up for the cautious investment suggestions that may be put forward in the "Summary of Prospectus" and "Listing Report" due to the limitation of official document format or layout. The main contents of the Investment Value Analysis Report shall include: 1. Company Profile: It mainly introduces the company's historical evolution, production and operation, stock issuance and capital structure, etc. 2. Industry analysis: it is necessary to analyze the position of the company's industry in the whole national economy, the overall unemployment situation and development prospects, and on this basis, explain the company's position in the industry and its comparative advantage with the industry average; 3. Company advantages: including policy advantages, talent advantages, product advantages, scientific and technological advantages, management advantages and competitive advantages. 4. Financial analysis: by analyzing the financial indicators of the company in the first three years of listing, including current ratio, quick ratio, asset-liability ratio, accounts receivable turnover rate, inventory turnover rate, return on net assets, net assets per share and net profit per share. Explain the company's production and operation, income structure, debt structure and profit growth. , and explain the company's production and operation, income structure, debt structure, profit growth and so on. Advantages and disadvantages should be truthfully reflected. 5. Investment prospect analysis: You can simply analyze the investment projects and profits of the raised funds, clarify the short-term investment value, and briefly describe the company's long-term development plan and lofty goals. To increase investors' confidence in shareholding and long-term investment plans; 6. Analysis of the secondary market: First, make a general analysis of the secondary market when the company goes public, and then determine the price positioning after listing according to the industry attributes, operating performance, growth and net asset content of the listed company for investors' reference.